Group magazine advert- Miss Miller

Group Magazine Advert – Miss Miller

Intro

We had to agree on one advert to create our group magazine advert, to do this we looked at eachothers and discussed what we liked and disliked, from this we knew whos we prefered, this process also got the points from each magazione advert we liked so we could include it on our joint magazine advert.

We all decided that we liked my magazine advert the best and from that we worked together to make it better and suit the genre better which my advert didn't do at first.

Main

- Colours

We decided to change the colours of my magazine advert, I had made mine simplistic and the colour wasn't conventional to the genre. So when we worked on the joint one we decided to change the colour scheme so it was brighter and more conventional to the genre. This helps it stand out in a magazine and will atract people to the advert. This is conventional and shows the audience that our artist is also conventional which will help gain the artist a fan base.

-Conventions of genre – whether have conformed/subverted and why.

We have conformed to conventions of the genre, we done this by using the colours that would be seen as conventional which are bright and stand out. This will impress our target audience as that is what they like and will also show a larger audience what the genre is like. The magazine advert isn't too diverse so that people are put off of the album, it follows conventions while still attracting people to the album.

- Images used

In my individual magazione advert I used an image that I took myself, which was of a skyline, this image is interesting and suits the genre as it has wavy colouds which are quite rare, this makes the image different to any image I have seen before. In the joint magazine advert, we kept the image but changed the colours so it was even more unique, it now has a puple sky. We have also included an image of a rhino which is in the center of the magazine advert, this is bold and our group incuded it as we wanted to have a symbol for our artist and the rhino fits with the white rhino name o the artist. The use of the rhino isn't conventional as most artist in the genre use themselves on the magazine advert, by using the rhino we have defied conventions and made our magazine advert more memorable to our audience.

- Layout/design

The Layout and design chnaged as we included a rhino in the center of the advert which attracts the readers attention to the advert, apart from a that we made changes to font size and layout, but this was to make the magazine advert more obvious that it was promoting the album which I don't feel like it was doing before.

- Typography

The typography is fairly plain and simple but also unique, We could have changed it to a more conventional font, but we felt we wanted the writing to be readable, which our typography is. 

- Language

We kept a simple amount of language on the magazine advert, it has the name of our atist, the album name and the 'out now' slogan to advertise the album. 

- Think about connotations of all of the above

The connotations that come from our magazine advert are that it is conventional to the genre, this is thropugh the unique image including the rhino, so the fans of the genre will like it, but also the advert is bold and will attract attention from magazine readers, giving us the best chance of making a popular magazine advert.

- Talk about elements that you have taken from each group member, explaining why you have incorporated them (include screen shots of each other’s magazine adverts – brief analysis of what have incorporated)

From my magazine advert we kept the basic layout and the image along with the typography and font.

From Harry and Bens we included the rhino image which they bioth had on their magaizne adverts we decided to incoprperate this as they wanted to make the advert bolder and have a symbol for our artist which the rhino does for us.

Harry's magazine advert wasn't one that I liked, in my opinion the font was to bold and didn't fit the artists image or genre, also the background was very bold and didn;t have any relevance to the genre, the element that we decided to use was the rhino image.

Ben's magazine advert was also bold and the font wasn't very nice to look at and he had two different fonts which didn't go together, he tried to fit conventions of the genre but they din't fit the theme of his other elemnts in the advert. Also the background image wasn't his own and didn't fit the genre conventions. We chose to incorperate the rhino image that he used but we chose Harry's instead.

My magazine advert was simplistic and they felt it didn't catch the readers attention or fit the genre conventions. But we all decided that it was the best base to work on our group magazine advert.

Conclusion

I feel that our magazine advert conforms to our genres conventions as it is colourful but not too bold, the background image is unique and still fits genre conventions, the font and typography allow the reader to clearly see what is being advertisted.

I feel that our target audience would like our magazine advert as it fits the genre conventions whithout making it over the top which could put people off of our magazine advert, I feel we got the balance right.

I found working as a group to be good as we all worked together to create the best magazine advert possible, the ideas that come from every member helped make the best magzine advert possible.

Individual digipak analysis- Miss Miller

• Explain why you have created an individual digipak

I have created a digipak as it is the best way to package the CD for the fans enjoyment, as it is more personal to them with special images of the artist and a thank you note, this is why I created a digipak over a crystal case CD package. I created an individual digipak as it allows me to put my ideas of what a good digipak would be like and then when we create a joint digipak with my group my ideas that everyone like can be included, this will help make the best digipak possible, hopefully to the benefit of the fans of the artist.

• Colours

I chose to use a range of colours in the different sides of my digipak specifically the front cover, I chose to do this as it is conventional to the genre we have chosen, the purple and yellow mix that is shown by the sunset is very bold and will attract people to the digipak. These colours have all been chosen as they are conventional to the genre as  the genre conventions are bright colours and images, this fits that convention.

• Conventions of genre – whether have conformed/subverted and why

I have conformed to the conventions of the genre in some ways, especially as I have chosen a bright and bold image to put as the front cover of the digipak which people would recognise as conventioanl to the genre of phsycedlic rock. Apart from that I feel that the digipak appeals to  a wide audience as it looks modern and doesn't indicate that the album is specifically for the audience that like phsycedlic rock, this will gain the album a larger audience. This is as the genre isn't majorly popular so to gain the largest audience you have to make the digipak attractive to the large audiences.

• Images used

For my individual digipak I have chosen to include images that I have taken personally such as the image on the front cover of the digipak, the image used on the back cover, which is also included on the CD and also the image of the artist. By using these the digipak has a more personal feel and this will benifit us as the fans by digipaks as they want a  more personal experience which they get from imagaes used and personal messages which I included in my digipak. The images are also partly conventional which will attract the fans of the genre. The other image of the buildings is an image that goes with the music video and will be like by the audience of the digipak as they will see that it relates between the music video and the digiapak. 

• Layout/design

I chose a basic design for my digipak, every side of the digipak has an image which is used as the background, this then allows the text over the top such as the message to fans or the track list. Two sides do not have any text and are included just for the artistic perspective and to link the digipak to the music video. I feel that this layout is the best for a digipak as it allows the personal message, the art and it is basic and will be clear to people that it is a digpak. The layout of the digipak is conventional to most genres and specifically our own, it includes personal artwork which is very conventional to our genre and the design is also conventional, this will attract our target audience.

• Typography

Again I chose to keep my digipak basic, this goes with the typography that I chose which is basic and bold. This was chosen so the audience can read the message, the album name and the track list easily. The typography is basic as it is conventional of the genre, most album covers and digipaks in the genre choose to use a basic font as it doesn't take any focus from the artistic images used.

• Language

There was a use of language on the digipak specifically the message to the fans of the artist, we chose to include this as we saw other artists that had done this for their digipaks and we felt it would make the digipak more personal to the fans of the artist. This will help create the relationship between the fans and the artist that is very important. This isn't conventional to our genre as not a lot of artists choose to do this but we felt we wanted to include it as it makes the digipak more personal to the fans.

• Think about connotations of all of the above

the connotations that will come from this digipak is that it is quite conventional to the genre I have chosen whilst still attracting a wide audience, I feel that I done this by including some conventions such as the different colour schemes and images, and also the typography that is basic and conventional. Their will still be a wider audience that will be drawn into this digipak I feel that I done this by including images that are modern and look good. The fans will feel the relationship between them and the artist as I have included a personal message to them, also the images that are from the music video will be related and the audience will notice this.

• Talk about your weaknesses with using Photoshop – what tools did you struggle with? How did you overcome this?

I had some weaknesses with using photoshop especially some basic things such as putting two layers on the same page, this was learnt eventually as I asked for help, also I found implementing different filters difficult as I would be confused as to what I had to do to put them on, this was also learnt by asking for help, and I could then finish my digipak efficently.

• Talk about your strengths with Photoshop – what tools did you use? Do you think this helped you create a successful advert? Why?

the strengths I had when using photoshop were adding text and finding good fonts and colours to use on the texts, this is also very important for digipaks as it is what is definitely looked at by the audience and can make the digipak look conventional or unconventional depending on the texts used. I feel that this helped me make a successful magazine advert as I could make the digipak look conventional to the genre, which will attract our target audience.

Conclusion

• Do you feel your digipak conforms or adheres to your genre’s conventions? Why?

I feel that my digipak is conventional to the genre we have chosen as I chose to implement images with a range of bright colours, which are seen as a convention of the genre, such as on the front cover. Apart from this I feel that the digipak will appeal to a large audience as the images looks nice and fit well with a modern theme that I tried to make my digipak around, as I felt this would attract a younger audience, this isn't conventional to the genre specifically but there are other elements on the digipak that are conventional.

• Do you think it appeals to your target audience? How/why

I think that the digipak appeals to our target audience as it looks modern and this will attrcat them to it, as opposed to  a digipak that looks very conventional to the genre which might put people off of looking into the digipak more, this would lose sales for the digipak, so by not making the digipak completely conventional it attracts a larger audience and our specific target audience.

• How do you think creating an individual digipak will help ensure your group produces a successful final digipak?

I think by creating an individual digipak will help my group produce a good final digipak as my best ideas that are liked by my group will be implemented and will be joint with the other best ideas from my group, this will insure the final digiapk is of a high quality.

Individual magazine advert- Miss Miller

Introduction

       I have created an individual magazine advert as it is my ideas of what would make people want to buy and album, it allows me to put my ideas forward of what I think would work well for a magazine advert such as fonts and conventional images. I have made an individual magazine advert now and will join with my group to make a joint magazine advert that will include parts of all of our individual magazine adverts.

Main

·         Explain why you have decided to use certain elements within your poster and how it has made your poster appeal to your target audience as well as promote your artist effectively

o   Colours

I choose to use simple colours on my magazine advert as I wanted the people taht see the magazine advert to be drawn into it which might not have been applicable with a harsh colour scheme. I chose to use white coloured font as it is clear to read for the audience and goes with the background image which is blue and white.

o   Conventions of genre – whether have conformed/subverted and why

I have partly conformed to genre conventions as the image I have used isn't a direct relation to the artists, it is an image of the sky. Other magazine adverts in the genre sometimes choose not to use a photo of the artists but instead an image of something that looks pleasing to the audience, in this case it is a unique picture of the sky. The conventions of the genre sometimes are that the artist prefer to use art like I have instead of an image of the artist.

o   Images used

I used an image that I took personally, it is a picture of a sky landscape and has a unique look with the clouds, I choose to use this image as it looks interesting and is different to other magazine adverts that are in the genre, also I felt that the image would allow for more focus on what the advert is about which is to promote the album.

o   Layout/design

I choose a simple layout for my magazine advert I have put The name of the artist at the top of the page and the album name along with the notice that the album is 'out now' at the bottom of the page.

o   Typography

I choose a simple yet bold typography for my magazine advert as I felt that it was easy to read and wouldn't make the audience be put off of the album which could have happened with a more conventional font, as they might have thought the album would be too different to what they are used to, but with the more popular bold and basic font I feel that a wider audience range will be more attracted to the album.

o   Language

I choose to use a simple and obvious language of the 'out now' slogan at the bottom of the magazine advert, I felt that this would be easy to understand for a wide audience and would be quick to read, which is important as the people reading the magazine only look at a  page for a quick amount of time and if it takes to long to read the information on the magazine advert would be missed.

o   Think about connotations of all of the above

The connotations form the elements I have included in my magazine advert will make the magazine advert appear to be nice looking and would attract the magazine readers to look at the advert, which would get the information across to them. Also the magazine advert isn't the most conventional to the genre but I chose to make it this way as reader of the magazine might not understand the genre and this way they will be more attracted tho buying the magazine. The negative connotations that could come from my magazine advert is that it doesn't promote the artist as it is just a picture and this could put people off of the artist as they feel he isn't talented, if he was he would show himself of the front of the advert.

      I had weaknesses when using photoshop as I struggled with getting the right colour texts and at first I struggled with modifying the font which was something I later decided that I didn't want to include in my magazine advert. To overcome the struggle with the right colour texts I asked for help and discovered a way to match the colour of the background to the colour of the texts which is what I wanted.

·         Talk about your strengths with Photoshop – what tools did you use? Do you think this helped you create a successful advert? Why?

I tried to keep my magazine advert basic so I didn't need to use any complected tools, although I made used of the colour matching tool which was useful, I found photoshop easy to use and the process of creating the magazine advert was very simple.

Conclusion

      I feel that my advert wouldn't be recognised as a psychedelic rock magazine advert as I don't include specific conventions such as bright colours.

       I think it appeals to the target audience as the magazine advert looks modern and has a nice design that people would like, this is important as the products we make need to be suited to them as they are our target audience and if they don't like it then we lose lots of potential fans.

      I think that by making an individual magazine advert my group will benefit as I have learnt skill that I can use when making the final magazine advert. Also the ideas that I have come up with might be used in the magazine advert we make as a group which would be good as I feel that my magazine advert would be best suited to attracting a larger audience as it doesn't put off audiences that do not now about the phsycedelic rock genre. My target audience would like it as it unique and that is conventional to the genre, also they would appreciate the artist showing art, instead of following pop conventions such as having a picture of the artist on the magazine advert.