History of a music video- Miss Georgiou

The way people can consume music videos has changed drastically since the first music video,  you can watch music videos on TV, the Internet (Youtube), mobile phones, portable devices (tablets)  iTunes and even billboards in the streets. This has changed massively since the first music video where people could only watch it on the TV.

MTV
MTV Launched on August 1, 1981, is a TV channel which was made to specifically show music videos, its target audience was teens and young adults and by 1984, MTV was reaching 1.2 percent of the daily television audience, and more than a quarter of daily teen viewers, this show that the music video TV channel format was very popular this is supported by the fact that as of August 2013, approximately 97,654,000 American households (85.51% of households with television) receive MTV.
Youtube
YouTube is a video-sharing website, created in 2005 on which users can upload, view and share videos. display a wide variety of user-generated and corporate media video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos. Youtube is also used by music artists to release their music videos, it is popular with music artists, as they can have their own profile on which they can share their music and videos  they can also choose to make money from the videos from advertising. The most watched video on Youtube is "Gangnam Style" by Psy which has over 2 billion views as of June 23rd 2014, it was uploaded on July 15th, 2012. This is an example of how popular videos can become on Youtube.

Budgets
Music videos on Youtube have various budgets, some  artists spend less than £100 on their music video such as Skepta ft. JME- That's not me, music video which won a MOBO award for best music video, this varies by artist size and what the idea for the video is for example Micheal Jackson spent around $7,000,000 on his music video for 'scream'.

Technology and special effects
With the development of technology music videos can be made with special effects using technology that is easily accessible, this means that music videos made by smaller artists can still be high quality, and engage the audience in the same way a larger scale artist can with their music videos, this is good for smaller artits as it could be a good way to get more popularity.

Target audience and number of views a video receive.
The target audience for a music video will have a big impact on how successful the music video will be as some music videos have a target audience that is niche rather than a wide target audience, compared to  a video with a larger target audience it will generally have a larger number of views.
How have music genre developed over the years
Over the years since the prominence of music videos there has been development of music genres such as electronic music genres like house and techno, also Hip-Hop has become very popular and genres like rock and jazz are no longer the popular genres. This will effect the views and popularity of artists, as there are more genres and they all have an access to the internet to get exposure as opposed to a few music video channels and the radio.
Evaluate- How they have developed over the years.
Over the years music videos have changed and developed, especially the technology used in the making of them, such as HD cameras and special effects, but the most expensive music video made is
'scream' by Micheal Jackson and Janet Jackson which had a budget of $7,000,000. The target audience for Scream was a very wide global audience, this is as it is a pop song and the technology used in the music video was state of the art at the time it was made. Where as music videos now can make high quality videos in HD for a small budget, so this high budget was more of a special for that music videos, and other genres of music don't have music videos with extortionate budgets. This allows people that are not professional music artists to make music video for themselves for cheap at a high standard. This shows how far technology has developed so that the budget of a music video is not a relevant as it once was, although music artists with a big budget for videos can now make a very high quality music video with professional actors to make the music video engaging for the audience.