Research into music channels- Miss Georgiou

MTV

1) Who is the target audience is and why?
12-30 years old is their target audience, this is because MTV wants a lot of viewers to make more money and the pop genre will get the most amount of people to watch the music channel.

2) What type of music does the music channel play and why?
MTV plays pop music mainly, the songs they play are usually in the top 40 charts. They choose to play these songs as they are what they target audience like to listen to, the audience recognise that MTV play top 40 chart as that is what the first music videos were made for, songs in the charts. Since the start of the channels history it has played chart music, so when the audience watch this channel this is what they want to see.

3) Identify 3-5 example of artists that feature on a regular basis
Katy perry, Rihanna, Beyonce, Justin Bieber all regularly feature on MTV. These artists are all famous artists that make chart music for a wide audience, the same target audience that MTV has.

4) How is the channel used as a form of branding?
MTV uses the channel for branding purposes such as selling T-shirts with the MTV logo on it, this merchandise is worn by fans which gives the channel more publicity. The merchandise is a vital tool for the advertisement of the channel, from this merchandise they are making money to advertise their channel, and the fans are happy to wear the merchandise. Also artists that are shown on the channel choose to wear the merchandise as well this makes the merchandise a trend and generates more fans for the channel.

5) Why does the logo appeal to the target audience.
The logo appeals to the target audience as it is seen as iconic of pop music and the music they like, this is how much of an influence the channel has on people who like this music. Also the merchandise that has the logo on it makes the logo popular and this is what the target audience like.

Kerrang

1) Who is their target audience and why?
The target audience of Kerrang is people aged 15-24 as that is what the main reader base of the Kerrang magazine is which is the same base of people that would watch the music channel. The 15-24 audience is the main part of their audience but this doesn't mean this is their target audience, the target audience for Kerrang is from 15-34 as this is the second majority of largest readers.
This chart below shows the average audience for their magazine, the readers of their magazine would most likely be  the same audience would watch the TV channel.

2) What type of music does the music channel play and why?
Kerrang plays a range of different rock music, this is what the music channel and brand is made for, fans of rock music. The kerrang brand is recognised for being rock orientated, so when people watch the channel they expect to see rock music videos.

3) Identify 3-5 example of artists that feature on a regular basis
 Linkin park, Avenged sevenfold, The Pretty reckless, Twin Atlantic are bands that are played on a regular basis on Kerrang. These are all rock bands and they are popular rock bands that the target audience of the channel will know and probably like to listen to and watch their music videos.

4) How is the channel used as a form of branding?
The channel is used as a form of branding as kerrang has different outlets in the media industry such as radio and magazines, which are all part of the kerrang brand. The Kerrang brand is well known among music fans as a rock music video channel this image of the brand is kept up by the magazine and website promoting rock music.

5) Why does the logo appeal to the target audience.
The logo is different to other popular channels logos as it is a simple colour scheme of black and white as opposed to channels that use bright colours to attract an audience, also the font used suits the rock style of the channel with the jagged edges on the letters and the broken glass effect used.

VIVA

1) Who is their target audience and why?

VIVA is a similar music channel to MTV as it plays mostly pop music, it also has the same target audience as MTV which is 12-30 year olds. As with MTV the age of their target audience is 12-30 year olds as this is the age of people that like the popular music.

2) What type of music does VIVA play and why?

VIVA plays popular and chart music as it is what gets the channel the biggest audience, this will make the channel more money. Also they play pop music as it is what they are famous for with fans of the channel, so if they changed the genre of music they played they would lose viewers.

3) Identify 3-5 example of artists that feature on a regular basis
Artists that feature on a regular basis are Rhianna, Lady Gaga, Beyonce and Example. These are all popular music artists that people who listen to pop music like,  they play these artists as it is what keeps people listening to the channel.

4) How is the channel used as a form of branding?
VIVA uses twitter to promote the brand VIVA and the channel, it tries to attract an audience by trying to be funny and relevant to what is being shown on the channel at that time, for example when they show a programme they promote that it is being shown and post pictures of screen shots from the programme with the VIVA logo in the corner of the photo and the time the programme is being shown, this is a good use of the VIVA banding as it attracts views to their channel.

5) Why does the logo appeal to the target audience.
The logo appeals to their target audience as it is bright and uses fluorescent colours, which are seen by their target audience as stylish. also the font used for the logo is modern. The pop conventions of the bright colours and modern font relate to the music that the channel plays.

Channel AKA.

1) Who is their target audience and why?

Channel AKA's target audience is 13-27, this is because people who listen to music genres that are played on this channel are younger so they target this age range.

2) What type of music does Channel AKA play and why?

Channel AKA plays urban music, which is mostly made up of hip-hop, grime and rap music. They play this music as urban music is popular amongst their target audience and there is not many channels that play urban music, as it is not as popular as pop music which has lots of different channels broadcasting it.

3) Identify 3-5 example of artists that feature on a regular basis

Artists that are played regularly include, JME, Skepta, Leathal Bizzle and Wiz Khalifa. This music is all parts of genres that are listened to by people that are in the target audience range.

4) How is the channel used as a form of branding?

The brand Channel AKA is very popular in the urban music scene and the artists that was made famous by channel AKA still pay tribute to them and promote them, this is how the brand is still popular after 11 years. also channel AKA uses twitter to promote themselves and get a following of people to watch their programmes by promoting the times of them and showing what the audience can expect on each programme.

5) Why does the logo appeal to the target audience.

The logo appeals to their target audience as it is has a figure on it which looks like an urban artist, they have done this on purpose to show more about the character of the channel. This will appeal to the fans of urban music which the channel plays especially as it is relating to the music they play on the channel.

4 Music.

1) Who is their target audience and why?

The target audience for 4 music is 12-30 year olds as it is the age that pop music is the most popular and the branding of the channel is made to attract this specific audience to the channel. The target audience is the age range of people who listen to the music they play so they specifically target this age range of people.

2) What type of music does 4 music play and why?

4 music plays pop music and chart music as it is popular and can generate a very large audience for the channel that other genres cannot achieve. This gives them a large audience base and they can make more money if more people listen to the channel.

3) Identify 3-5 example of artists that feature on a regular basis

Artists that feature on a regular basis are Rhianna, Lady Gaga, Beyonce and Example. This is similar to VIVA as they play the same chart music. The artists played on the channel are popular in the pop genre and will get people to listen to the channel, getting the channel more views.

4) How is the channel used as a form of branding?

Twitter is also used by 4 music as a form of branding, they also promote the channel by making hashtags and asking their followers to use them by voting on polls like who their favourite pop star is and why, this makes the audience interact with the channel and puts their brand in the spotlight of twitter when the hastags trend worldwide, this makes them popular on social media, generating a larger audience.

5) Why does the logo appeal to the target audience.

The logo appeals to their target audience as it is bright and modern, also it has the word music which makes it clear that it is a music channel, also the number 4 is the logo so it is very clear what channel you are watching on TV.

Summary.
Overall the role of the music channel is very important for artists as it is a place that fans of the specific genre of music can see the music videos of artists, this can help to gain a larger audience as they are being seen by their target audience who are generally the same audience of that of the specific music channel.