Individual digipak analysis- Miss Miller

• Explain why you have created an individual digipak

I have created a digipak as it is the best way to package the CD for the fans enjoyment, as it is more personal to them with special images of the artist and a thank you note, this is why I created a digipak over a crystal case CD package. I created an individual digipak as it allows me to put my ideas of what a good digipak would be like and then when we create a joint digipak with my group my ideas that everyone like can be included, this will help make the best digipak possible, hopefully to the benefit of the fans of the artist.

• Colours

I chose to use a range of colours in the different sides of my digipak specifically the front cover, I chose to do this as it is conventional to the genre we have chosen, the purple and yellow mix that is shown by the sunset is very bold and will attract people to the digipak. These colours have all been chosen as they are conventional to the genre as  the genre conventions are bright colours and images, this fits that convention.

• Conventions of genre – whether have conformed/subverted and why

I have conformed to the conventions of the genre in some ways, especially as I have chosen a bright and bold image to put as the front cover of the digipak which people would recognise as conventioanl to the genre of phsycedlic rock. Apart from that I feel that the digipak appeals to  a wide audience as it looks modern and doesn't indicate that the album is specifically for the audience that like phsycedlic rock, this will gain the album a larger audience. This is as the genre isn't majorly popular so to gain the largest audience you have to make the digipak attractive to the large audiences.

• Images used

For my individual digipak I have chosen to include images that I have taken personally such as the image on the front cover of the digipak, the image used on the back cover, which is also included on the CD and also the image of the artist. By using these the digipak has a more personal feel and this will benifit us as the fans by digipaks as they want a  more personal experience which they get from imagaes used and personal messages which I included in my digipak. The images are also partly conventional which will attract the fans of the genre. The other image of the buildings is an image that goes with the music video and will be like by the audience of the digipak as they will see that it relates between the music video and the digiapak. 

• Layout/design

I chose a basic design for my digipak, every side of the digipak has an image which is used as the background, this then allows the text over the top such as the message to fans or the track list. Two sides do not have any text and are included just for the artistic perspective and to link the digipak to the music video. I feel that this layout is the best for a digipak as it allows the personal message, the art and it is basic and will be clear to people that it is a digpak. The layout of the digipak is conventional to most genres and specifically our own, it includes personal artwork which is very conventional to our genre and the design is also conventional, this will attract our target audience.

• Typography

Again I chose to keep my digipak basic, this goes with the typography that I chose which is basic and bold. This was chosen so the audience can read the message, the album name and the track list easily. The typography is basic as it is conventional of the genre, most album covers and digipaks in the genre choose to use a basic font as it doesn't take any focus from the artistic images used.

• Language

There was a use of language on the digipak specifically the message to the fans of the artist, we chose to include this as we saw other artists that had done this for their digipaks and we felt it would make the digipak more personal to the fans of the artist. This will help create the relationship between the fans and the artist that is very important. This isn't conventional to our genre as not a lot of artists choose to do this but we felt we wanted to include it as it makes the digipak more personal to the fans.

• Think about connotations of all of the above

the connotations that will come from this digipak is that it is quite conventional to the genre I have chosen whilst still attracting a wide audience, I feel that I done this by including some conventions such as the different colour schemes and images, and also the typography that is basic and conventional. Their will still be a wider audience that will be drawn into this digipak I feel that I done this by including images that are modern and look good. The fans will feel the relationship between them and the artist as I have included a personal message to them, also the images that are from the music video will be related and the audience will notice this.

• Talk about your weaknesses with using Photoshop – what tools did you struggle with? How did you overcome this?

I had some weaknesses with using photoshop especially some basic things such as putting two layers on the same page, this was learnt eventually as I asked for help, also I found implementing different filters difficult as I would be confused as to what I had to do to put them on, this was also learnt by asking for help, and I could then finish my digipak efficently.

• Talk about your strengths with Photoshop – what tools did you use? Do you think this helped you create a successful advert? Why?

the strengths I had when using photoshop were adding text and finding good fonts and colours to use on the texts, this is also very important for digipaks as it is what is definitely looked at by the audience and can make the digipak look conventional or unconventional depending on the texts used. I feel that this helped me make a successful magazine advert as I could make the digipak look conventional to the genre, which will attract our target audience.

Conclusion

• Do you feel your digipak conforms or adheres to your genre’s conventions? Why?

I feel that my digipak is conventional to the genre we have chosen as I chose to implement images with a range of bright colours, which are seen as a convention of the genre, such as on the front cover. Apart from this I feel that the digipak will appeal to a large audience as the images looks nice and fit well with a modern theme that I tried to make my digipak around, as I felt this would attract a younger audience, this isn't conventional to the genre specifically but there are other elements on the digipak that are conventional.

• Do you think it appeals to your target audience? How/why

I think that the digipak appeals to our target audience as it looks modern and this will attrcat them to it, as opposed to  a digipak that looks very conventional to the genre which might put people off of looking into the digipak more, this would lose sales for the digipak, so by not making the digipak completely conventional it attracts a larger audience and our specific target audience.

• How do you think creating an individual digipak will help ensure your group produces a successful final digipak?

I think by creating an individual digipak will help my group produce a good final digipak as my best ideas that are liked by my group will be implemented and will be joint with the other best ideas from my group, this will insure the final digiapk is of a high quality.