Individual magazine advert- Miss Miller

Introduction

       I have created an individual magazine advert as it is my ideas of what would make people want to buy and album, it allows me to put my ideas forward of what I think would work well for a magazine advert such as fonts and conventional images. I have made an individual magazine advert now and will join with my group to make a joint magazine advert that will include parts of all of our individual magazine adverts.

Main

·         Explain why you have decided to use certain elements within your poster and how it has made your poster appeal to your target audience as well as promote your artist effectively

o   Colours

I choose to use simple colours on my magazine advert as I wanted the people taht see the magazine advert to be drawn into it which might not have been applicable with a harsh colour scheme. I chose to use white coloured font as it is clear to read for the audience and goes with the background image which is blue and white.

o   Conventions of genre – whether have conformed/subverted and why

I have partly conformed to genre conventions as the image I have used isn't a direct relation to the artists, it is an image of the sky. Other magazine adverts in the genre sometimes choose not to use a photo of the artists but instead an image of something that looks pleasing to the audience, in this case it is a unique picture of the sky. The conventions of the genre sometimes are that the artist prefer to use art like I have instead of an image of the artist.

o   Images used

I used an image that I took personally, it is a picture of a sky landscape and has a unique look with the clouds, I choose to use this image as it looks interesting and is different to other magazine adverts that are in the genre, also I felt that the image would allow for more focus on what the advert is about which is to promote the album.

o   Layout/design

I choose a simple layout for my magazine advert I have put The name of the artist at the top of the page and the album name along with the notice that the album is 'out now' at the bottom of the page.

o   Typography

I choose a simple yet bold typography for my magazine advert as I felt that it was easy to read and wouldn't make the audience be put off of the album which could have happened with a more conventional font, as they might have thought the album would be too different to what they are used to, but with the more popular bold and basic font I feel that a wider audience range will be more attracted to the album.

o   Language

I choose to use a simple and obvious language of the 'out now' slogan at the bottom of the magazine advert, I felt that this would be easy to understand for a wide audience and would be quick to read, which is important as the people reading the magazine only look at a  page for a quick amount of time and if it takes to long to read the information on the magazine advert would be missed.

o   Think about connotations of all of the above

The connotations form the elements I have included in my magazine advert will make the magazine advert appear to be nice looking and would attract the magazine readers to look at the advert, which would get the information across to them. Also the magazine advert isn't the most conventional to the genre but I chose to make it this way as reader of the magazine might not understand the genre and this way they will be more attracted tho buying the magazine. The negative connotations that could come from my magazine advert is that it doesn't promote the artist as it is just a picture and this could put people off of the artist as they feel he isn't talented, if he was he would show himself of the front of the advert.

      I had weaknesses when using photoshop as I struggled with getting the right colour texts and at first I struggled with modifying the font which was something I later decided that I didn't want to include in my magazine advert. To overcome the struggle with the right colour texts I asked for help and discovered a way to match the colour of the background to the colour of the texts which is what I wanted.

·         Talk about your strengths with Photoshop – what tools did you use? Do you think this helped you create a successful advert? Why?

I tried to keep my magazine advert basic so I didn't need to use any complected tools, although I made used of the colour matching tool which was useful, I found photoshop easy to use and the process of creating the magazine advert was very simple.

Conclusion

      I feel that my advert wouldn't be recognised as a psychedelic rock magazine advert as I don't include specific conventions such as bright colours.

       I think it appeals to the target audience as the magazine advert looks modern and has a nice design that people would like, this is important as the products we make need to be suited to them as they are our target audience and if they don't like it then we lose lots of potential fans.

      I think that by making an individual magazine advert my group will benefit as I have learnt skill that I can use when making the final magazine advert. Also the ideas that I have come up with might be used in the magazine advert we make as a group which would be good as I feel that my magazine advert would be best suited to attracting a larger audience as it doesn't put off audiences that do not now about the phsycedelic rock genre. My target audience would like it as it unique and that is conventional to the genre, also they would appreciate the artist showing art, instead of following pop conventions such as having a picture of the artist on the magazine advert.