Rough cut- Miss Georgiou

•Explain why audience feedback is important to a production and why a rough cut is essential to carry out

Audience feedback from a rough cut is important in the process of making our music video as it allows us to see what our audience like and dislike about the music video and what we can change to suit that and make the music video better.

•How did you receive audience feedback from your target audience? (Screening of production, focus group, questionnaires, youtube)

We received feedback through youtube, this lets us put our rough cut music video out for our audience to see and lets them comment, like or dislike the video, this will let us see their feedback easily.

•How would this feedback benefit your production and the music industry?

The feedback we receive will benefit our production as we will change the elements of the video that the audience don't like such as editing or certain parts of the narrative, then we will improve the video using the comments as a guide, the music industry will be benefited by these improvements as we will increase the audience which will increase profits, as the music video can encourage the audience to purchase the song.

Positives 

1) Variety of Shots- This is a good positive aspect to have as it is a element we wanted to make sure was done well, which it is clear it has been, the variety of shots tells the narrative of the music video and will create the relationship between the audience and the artist.
2) Clear Narrative- It is important that we had a clear narrative, again it creates a relationship between the audience and the artist, also the narrative is a main part of our music video so it is important that it makes sense otherwise the music video wouldn't be successful.
3) Editing Techniques / Styles- We have been told we have included good use of editing styles and techniques which is positive as we wanted to tell the narrative and show the performance through a different range of styles, and if they audience like this element then we have clearly done it well.

Negatives 

1) Some shots are too long- The length of the shots we have used have been pointed out as too long, we personally agree with this comment and are going to shorten these lengthy shots so the video is faster paced.
2)Lip Syncing- The lip syncing isn't in perfect time in the rough cut which is something we will definitely improve.
3) Not a lot of performance within the video.- This is another element that will change in our final production, the use of performance we felt is not adequate so we are including more using different camera shots and editing styles. 

•Explain what changes you will make to your music video based on the comments that you received

Based on the feedback alone we will improve the Lip syncing, the length of shots and also the amount of performance within the video, we feel that this will get our music video to the place in which we like it and where it aligns with our original plans. This should be enjoyable for our audience as they have shown what they didn't like. 

•Include images from youtube and the paper assessment, to demonstrate the feedback that you received