Evaluation question 4

Evaluation question 3

Evaluation question 2

Evaluation question 1

1.       My brief was to create a music video that was for an artist of my choice, we made this production in a group and my group included Jazz, Harry and Ben. We chose to make a music video for the song ‘it feels like we only go backwards’ by Tame Impala. We also created ancillary texts which included a digipak and a magazine advert.

My music video both developed and challenged conventions of real music videos in our genre, the song we chose is part of the psychedelic rock genre, this genre isn’t mainstream and the public are not usually aware of the genres conventions, main artists from this genre are from older generations such as Jimi Hendrix and the Beatles. Therefore we feel that we was able to challenge the genres conventions in music videos, but the public are aware of conventions of music videos from other genres such as pop, so we feel we should try and include some of pop music conventions to appeal to a larger audience.
Music videos in the pop genre follow many conventions but there is Goodwins theory which is a theory that stated the typical conventions that music videos follow or should follow to become popular, the conventions include 7 elements such as including close up shots of the artist, timing the shots to the music, relating the music video to the lyrics, including female voyeurism, the inclusion of other brands to advertise and promote. These elements of Goodwins theory set a way for music videos to be made, the audience of the videos enjoy the content and conventions for an artist to move away from this theory it leaves them a risk of being too different and not finding an audience that like the video.
My music video adapts conventions as we have chosen a song that’s part of an abstract genre where the music videos are very alternative, this allowed us to not strictly follow popular conventions and be more creative, such as using filters and editing effects such as a time-lapse. The main reason I chose to adapt conventions of my genre is to allow my music video room for creativity, I felt that the genre would be the best for this as it is abstract and fans of the genre like changes such as the ones I have implemented. My artist is called The White Rhinos which is a name for a band, although in the music video only the singer is seen.

The conventions of psychedelic rock are bright colours through filters, timing of shots usually slower timing to suit slower paced music, editing techniques such as phsycedelic filters and instruments, these are seen in videos such as The Black Angels- Don’t play with guns. I decided to mix the conventions such as timing of shots matching the song (when the artist is singing the lyrics) and using conventions of our genre such as psychedelic effects (kaleidoscope effect)  that were added in the editing stage. I felt that by mixing these conventions of pop and psychedelic rock I would attract the largest audiences opposed to strictly following one genre or the other which some audiences would dislike, our target audience is fairly large as it is from ages 16-40, I feel this is the ages of people who would like our music video. I feel this challenges the real music videos made in our genre are usually mad specifically for the fans of the band and psychedelic rock which doesn’t get the artist the most amount of views as what’s possible when combining the conventions of both genres.

There was three main ways that I adapted the conventions of the psychedelic rock genre in my music video, I had my artist performing the song without an instrument, this is adapting conventions of the genre as my artist is performing for the fans, which builds the relationship between them, but there isn't use of a instrument which is very conventional of the genre, this is adapting conventions as it is taking the conventions from pop genres which often include the artist performing without instruments and implementing them into my music video, this will help my music video appeal to fans of the pop genre.

 I included a time lapse which isn't conventional of the genre to adapt my music video from conventions of the genre. The main reason I chose to adapt my music video is to be creative, the time-lapse was very creative and added a different aspect to my music video, it also added to the narrative and made the audience more concerned for my character as he was acting strange and abnormal during the time-lapse, this is what I wanted to represent my character as. I was happy that this adaption of conventions enabled us to create a more engaging music video.
 I used low key lighting which represents negative emotions from the artist to adapt from conventions of my genre. There was a use of low key lighting that was decided in the planning stage on purpose as it takes away the conventions of the genre which are that shots are bright, the low key lighting and added filters meant we adapted our music video and made it better. The low key lighting was specifically chose as it helped match to the negative emotions that the artist was feeling to the theme of the music video, as if we hadn't have adapted conventions of the genre and included bright colours and filters then it wouldn't have matched the artists emotions that we were using to build the relationship with the artist.

We followed conventions also so that our music video still appealed to the fans of the genre, the three main examples are Coloured filters, kaleidoscope and drug use.
I used coloured filters at various points in my music video, specifically when the artist had taken drugs, I applied them during establishing shots and shots of the artist singing and walking, this was conventional of the genre and helped give the music video the same look as a video from the psychedelic rock genre, this is important as the fans of the genre will want to see some conventions that they recognise.
We used editing styles including the kaleidoscope filter to make our music video more conventional of the genre this was important to show the music video as conventional and show that we adapted the conventions, the effects that we included were shorter than in the music videos that belong to the genre which choose to follow all conventions, we decided to include this effect as it showed the audience that are not familiar with the genre the conventions that come with phsycedelic rock and also shows them that the artist is on drugs which alter his mind.
Drug use was an important element to include in our music video as it both showed the audience what the conventions of the genre are and it also shows them that the artist is reckless and doesn't care about his health, this is conventional of the genre and we found from our research that many artists are drug users and act reckless in their videos.

Final group digipak

Final group advert

Final production post

West Hatch High School- 16807

Luke Durrance- 3224

I also worked alongside Jazz Chrystie- 3214, Harry Hyett- 3242 and Ben Yarwood-3184.

Group digipak- Miss Miller

Intro

·      

      To agree on one digipak as a group we looked through each others digipaks and decided which ones we thought were the best, and that would  go well with the other parts of the digipak, all the different sides of our digipaks were taken from individually made digipaks apart from the front cover which was taken from the magazine advert and changed to suit a front cover of a digipak.

Main

·         Explain why you have decided to use/change/keep the same, certain elements within your digipak and how it has made it appeal to your target audience as well as promote your artist effectively

o   Colours- We decided against using one specific colour scheme, all the sides of our digipak are different colours, with different editing used on each one, we feel that this would still follow the conventions of the genre with the different colour schemes but wouldn't limit us to one specific colour scheme.

o   Conventions of genre – whether have conformed/subverted and why. We have conformed to the conventions of our genre as we have decided to use different editing styles on the images included on our digipak, this is clearly following the conventions of our genre of which it is popular to use a range of editing styles on the digipak.

o   Images used- We have used images that we took during the filming process, they are all taken by us personally, we felt  that this would add an element of originality and uniqueness to our digipak and would create a relationship between the audience and the artist, as the audience see the artist as creative. the front cover is the same images as our magazine advert, which we changed to suit the digipak, we included this as we felt it would be our artists recognised image if we used it for both.

o   Layout/design- We used a simple layout for our digipak, with the front and back cover, the CD, and two middle sides and a side that is a personal message to the fans o the artist.

o   Typography- We used typography that we felt was easy to read, it is the same typography used in our magazine advert, and thy typography was an element taken from my digipak.

o   Language- There isn't alot of writing on our digipak, mainly the song list on the back, the front cover with the album name, then the message to the fans which we felt was important as the fans expect a personal touch to a dgipak as it is more collectible than a normal CD, we included a personal message which we felt would help create a relationship between the artist and audience.

o   Think about connotations of all of the above- From all of the elements we feel that our digipak will come across to fans as a collectible item which shows the artists creativity and the personal message will make them appreciate the artist and they will feel loyal to the artist.

·         Talk about elements that you have taken from each group member, explaining why you have incorporated them (include screen shots of each other’s digipaks – brief analysis of what have incorporated)

·         Talk about the weaknesses and strengths of each group member’s digipak, explaining why

      Harry Hyett- Harry's digipak included heavily edited images that were taken during the filming process, personally I felt that it was too much and that the audience wouldn't like the digipak that is seen as trying too hard to conform to genre conventions. We used two sides of Harrys digipak which was the back cover and a middle side.

      Ben Yarwood- Like Harry's Ben's included heavily edited images that were trying to fit genre conventions, apart from this he had some good images that were suitable for our group digipak and we included and inside part of his in our final digipak.

      Jazz Chrystie- 

Conclusion

·         Do you feel your digipak conforms or adheres to your genre’s conventions? Why?

       I feel that our digipak conforms to our genre conventions well and isn't trying too hard to fit them by including overly edited images, this will show the audience that the album is part of the genre without putting off the audience that isn't a fan of the genre but liked the music video and the magazine advert so want to buy the album, we feel that this will get the digipak more sales. By taking this approach we have suited the wants of our target audience by including conventions of the genre without putting off the larger audience.

· 

·         How did you find working as a group to create one final digipak for your artist?

       i found that working in a group for the final digipak was easy and we all agreed on most points it also allowed us to make a good digipak as our different ideas came together well and allowed us to create a digipak that Incorporated different elements from every ones digipaks.

Rough cut- Miss Georgiou

•Explain why audience feedback is important to a production and why a rough cut is essential to carry out

Audience feedback from a rough cut is important in the process of making our music video as it allows us to see what our audience like and dislike about the music video and what we can change to suit that and make the music video better.

•How did you receive audience feedback from your target audience? (Screening of production, focus group, questionnaires, youtube)

We received feedback through youtube, this lets us put our rough cut music video out for our audience to see and lets them comment, like or dislike the video, this will let us see their feedback easily.

•How would this feedback benefit your production and the music industry?

The feedback we receive will benefit our production as we will change the elements of the video that the audience don't like such as editing or certain parts of the narrative, then we will improve the video using the comments as a guide, the music industry will be benefited by these improvements as we will increase the audience which will increase profits, as the music video can encourage the audience to purchase the song.

Positives 

1) Variety of Shots- This is a good positive aspect to have as it is a element we wanted to make sure was done well, which it is clear it has been, the variety of shots tells the narrative of the music video and will create the relationship between the audience and the artist.
2) Clear Narrative- It is important that we had a clear narrative, again it creates a relationship between the audience and the artist, also the narrative is a main part of our music video so it is important that it makes sense otherwise the music video wouldn't be successful.
3) Editing Techniques / Styles- We have been told we have included good use of editing styles and techniques which is positive as we wanted to tell the narrative and show the performance through a different range of styles, and if they audience like this element then we have clearly done it well.

Negatives 

1) Some shots are too long- The length of the shots we have used have been pointed out as too long, we personally agree with this comment and are going to shorten these lengthy shots so the video is faster paced.
2)Lip Syncing- The lip syncing isn't in perfect time in the rough cut which is something we will definitely improve.
3) Not a lot of performance within the video.- This is another element that will change in our final production, the use of performance we felt is not adequate so we are including more using different camera shots and editing styles. 

•Explain what changes you will make to your music video based on the comments that you received

Based on the feedback alone we will improve the Lip syncing, the length of shots and also the amount of performance within the video, we feel that this will get our music video to the place in which we like it and where it aligns with our original plans. This should be enjoyable for our audience as they have shown what they didn't like. 

•Include images from youtube and the paper assessment, to demonstrate the feedback that you received

Group magazine advert- Miss Miller

Group Magazine Advert – Miss Miller

Intro

We had to agree on one advert to create our group magazine advert, to do this we looked at eachothers and discussed what we liked and disliked, from this we knew whos we prefered, this process also got the points from each magazione advert we liked so we could include it on our joint magazine advert.

We all decided that we liked my magazine advert the best and from that we worked together to make it better and suit the genre better which my advert didn't do at first.

Main

- Colours

We decided to change the colours of my magazine advert, I had made mine simplistic and the colour wasn't conventional to the genre. So when we worked on the joint one we decided to change the colour scheme so it was brighter and more conventional to the genre. This helps it stand out in a magazine and will atract people to the advert. This is conventional and shows the audience that our artist is also conventional which will help gain the artist a fan base.

-Conventions of genre – whether have conformed/subverted and why.

We have conformed to conventions of the genre, we done this by using the colours that would be seen as conventional which are bright and stand out. This will impress our target audience as that is what they like and will also show a larger audience what the genre is like. The magazine advert isn't too diverse so that people are put off of the album, it follows conventions while still attracting people to the album.

- Images used

In my individual magazione advert I used an image that I took myself, which was of a skyline, this image is interesting and suits the genre as it has wavy colouds which are quite rare, this makes the image different to any image I have seen before. In the joint magazine advert, we kept the image but changed the colours so it was even more unique, it now has a puple sky. We have also included an image of a rhino which is in the center of the magazine advert, this is bold and our group incuded it as we wanted to have a symbol for our artist and the rhino fits with the white rhino name o the artist. The use of the rhino isn't conventional as most artist in the genre use themselves on the magazine advert, by using the rhino we have defied conventions and made our magazine advert more memorable to our audience.

- Layout/design

The Layout and design chnaged as we included a rhino in the center of the advert which attracts the readers attention to the advert, apart from a that we made changes to font size and layout, but this was to make the magazine advert more obvious that it was promoting the album which I don't feel like it was doing before.

- Typography

The typography is fairly plain and simple but also unique, We could have changed it to a more conventional font, but we felt we wanted the writing to be readable, which our typography is. 

- Language

We kept a simple amount of language on the magazine advert, it has the name of our atist, the album name and the 'out now' slogan to advertise the album. 

- Think about connotations of all of the above

The connotations that come from our magazine advert are that it is conventional to the genre, this is thropugh the unique image including the rhino, so the fans of the genre will like it, but also the advert is bold and will attract attention from magazine readers, giving us the best chance of making a popular magazine advert.

- Talk about elements that you have taken from each group member, explaining why you have incorporated them (include screen shots of each other’s magazine adverts – brief analysis of what have incorporated)

From my magazine advert we kept the basic layout and the image along with the typography and font.

From Harry and Bens we included the rhino image which they bioth had on their magaizne adverts we decided to incoprperate this as they wanted to make the advert bolder and have a symbol for our artist which the rhino does for us.

Harry's magazine advert wasn't one that I liked, in my opinion the font was to bold and didn't fit the artists image or genre, also the background was very bold and didn;t have any relevance to the genre, the element that we decided to use was the rhino image.

Ben's magazine advert was also bold and the font wasn't very nice to look at and he had two different fonts which didn't go together, he tried to fit conventions of the genre but they din't fit the theme of his other elemnts in the advert. Also the background image wasn't his own and didn't fit the genre conventions. We chose to incorperate the rhino image that he used but we chose Harry's instead.

My magazine advert was simplistic and they felt it didn't catch the readers attention or fit the genre conventions. But we all decided that it was the best base to work on our group magazine advert.

Conclusion

I feel that our magazine advert conforms to our genres conventions as it is colourful but not too bold, the background image is unique and still fits genre conventions, the font and typography allow the reader to clearly see what is being advertisted.

I feel that our target audience would like our magazine advert as it fits the genre conventions whithout making it over the top which could put people off of our magazine advert, I feel we got the balance right.

I found working as a group to be good as we all worked together to create the best magazine advert possible, the ideas that come from every member helped make the best magzine advert possible.

Individual digipak analysis- Miss Miller

• Explain why you have created an individual digipak

I have created a digipak as it is the best way to package the CD for the fans enjoyment, as it is more personal to them with special images of the artist and a thank you note, this is why I created a digipak over a crystal case CD package. I created an individual digipak as it allows me to put my ideas of what a good digipak would be like and then when we create a joint digipak with my group my ideas that everyone like can be included, this will help make the best digipak possible, hopefully to the benefit of the fans of the artist.

• Colours

I chose to use a range of colours in the different sides of my digipak specifically the front cover, I chose to do this as it is conventional to the genre we have chosen, the purple and yellow mix that is shown by the sunset is very bold and will attract people to the digipak. These colours have all been chosen as they are conventional to the genre as  the genre conventions are bright colours and images, this fits that convention.

• Conventions of genre – whether have conformed/subverted and why

I have conformed to the conventions of the genre in some ways, especially as I have chosen a bright and bold image to put as the front cover of the digipak which people would recognise as conventioanl to the genre of phsycedlic rock. Apart from that I feel that the digipak appeals to  a wide audience as it looks modern and doesn't indicate that the album is specifically for the audience that like phsycedlic rock, this will gain the album a larger audience. This is as the genre isn't majorly popular so to gain the largest audience you have to make the digipak attractive to the large audiences.

• Images used

For my individual digipak I have chosen to include images that I have taken personally such as the image on the front cover of the digipak, the image used on the back cover, which is also included on the CD and also the image of the artist. By using these the digipak has a more personal feel and this will benifit us as the fans by digipaks as they want a  more personal experience which they get from imagaes used and personal messages which I included in my digipak. The images are also partly conventional which will attract the fans of the genre. The other image of the buildings is an image that goes with the music video and will be like by the audience of the digipak as they will see that it relates between the music video and the digiapak. 

• Layout/design

I chose a basic design for my digipak, every side of the digipak has an image which is used as the background, this then allows the text over the top such as the message to fans or the track list. Two sides do not have any text and are included just for the artistic perspective and to link the digipak to the music video. I feel that this layout is the best for a digipak as it allows the personal message, the art and it is basic and will be clear to people that it is a digpak. The layout of the digipak is conventional to most genres and specifically our own, it includes personal artwork which is very conventional to our genre and the design is also conventional, this will attract our target audience.

• Typography

Again I chose to keep my digipak basic, this goes with the typography that I chose which is basic and bold. This was chosen so the audience can read the message, the album name and the track list easily. The typography is basic as it is conventional of the genre, most album covers and digipaks in the genre choose to use a basic font as it doesn't take any focus from the artistic images used.

• Language

There was a use of language on the digipak specifically the message to the fans of the artist, we chose to include this as we saw other artists that had done this for their digipaks and we felt it would make the digipak more personal to the fans of the artist. This will help create the relationship between the fans and the artist that is very important. This isn't conventional to our genre as not a lot of artists choose to do this but we felt we wanted to include it as it makes the digipak more personal to the fans.

• Think about connotations of all of the above

the connotations that will come from this digipak is that it is quite conventional to the genre I have chosen whilst still attracting a wide audience, I feel that I done this by including some conventions such as the different colour schemes and images, and also the typography that is basic and conventional. Their will still be a wider audience that will be drawn into this digipak I feel that I done this by including images that are modern and look good. The fans will feel the relationship between them and the artist as I have included a personal message to them, also the images that are from the music video will be related and the audience will notice this.

• Talk about your weaknesses with using Photoshop – what tools did you struggle with? How did you overcome this?

I had some weaknesses with using photoshop especially some basic things such as putting two layers on the same page, this was learnt eventually as I asked for help, also I found implementing different filters difficult as I would be confused as to what I had to do to put them on, this was also learnt by asking for help, and I could then finish my digipak efficently.

• Talk about your strengths with Photoshop – what tools did you use? Do you think this helped you create a successful advert? Why?

the strengths I had when using photoshop were adding text and finding good fonts and colours to use on the texts, this is also very important for digipaks as it is what is definitely looked at by the audience and can make the digipak look conventional or unconventional depending on the texts used. I feel that this helped me make a successful magazine advert as I could make the digipak look conventional to the genre, which will attract our target audience.

Conclusion

• Do you feel your digipak conforms or adheres to your genre’s conventions? Why?

I feel that my digipak is conventional to the genre we have chosen as I chose to implement images with a range of bright colours, which are seen as a convention of the genre, such as on the front cover. Apart from this I feel that the digipak will appeal to a large audience as the images looks nice and fit well with a modern theme that I tried to make my digipak around, as I felt this would attract a younger audience, this isn't conventional to the genre specifically but there are other elements on the digipak that are conventional.

• Do you think it appeals to your target audience? How/why

I think that the digipak appeals to our target audience as it looks modern and this will attrcat them to it, as opposed to  a digipak that looks very conventional to the genre which might put people off of looking into the digipak more, this would lose sales for the digipak, so by not making the digipak completely conventional it attracts a larger audience and our specific target audience.

• How do you think creating an individual digipak will help ensure your group produces a successful final digipak?

I think by creating an individual digipak will help my group produce a good final digipak as my best ideas that are liked by my group will be implemented and will be joint with the other best ideas from my group, this will insure the final digiapk is of a high quality.

Individual magazine advert- Miss Miller

Introduction

       I have created an individual magazine advert as it is my ideas of what would make people want to buy and album, it allows me to put my ideas forward of what I think would work well for a magazine advert such as fonts and conventional images. I have made an individual magazine advert now and will join with my group to make a joint magazine advert that will include parts of all of our individual magazine adverts.

Main

·         Explain why you have decided to use certain elements within your poster and how it has made your poster appeal to your target audience as well as promote your artist effectively

o   Colours

I choose to use simple colours on my magazine advert as I wanted the people taht see the magazine advert to be drawn into it which might not have been applicable with a harsh colour scheme. I chose to use white coloured font as it is clear to read for the audience and goes with the background image which is blue and white.

o   Conventions of genre – whether have conformed/subverted and why

I have partly conformed to genre conventions as the image I have used isn't a direct relation to the artists, it is an image of the sky. Other magazine adverts in the genre sometimes choose not to use a photo of the artists but instead an image of something that looks pleasing to the audience, in this case it is a unique picture of the sky. The conventions of the genre sometimes are that the artist prefer to use art like I have instead of an image of the artist.

o   Images used

I used an image that I took personally, it is a picture of a sky landscape and has a unique look with the clouds, I choose to use this image as it looks interesting and is different to other magazine adverts that are in the genre, also I felt that the image would allow for more focus on what the advert is about which is to promote the album.

o   Layout/design

I choose a simple layout for my magazine advert I have put The name of the artist at the top of the page and the album name along with the notice that the album is 'out now' at the bottom of the page.

o   Typography

I choose a simple yet bold typography for my magazine advert as I felt that it was easy to read and wouldn't make the audience be put off of the album which could have happened with a more conventional font, as they might have thought the album would be too different to what they are used to, but with the more popular bold and basic font I feel that a wider audience range will be more attracted to the album.

o   Language

I choose to use a simple and obvious language of the 'out now' slogan at the bottom of the magazine advert, I felt that this would be easy to understand for a wide audience and would be quick to read, which is important as the people reading the magazine only look at a  page for a quick amount of time and if it takes to long to read the information on the magazine advert would be missed.

o   Think about connotations of all of the above

The connotations form the elements I have included in my magazine advert will make the magazine advert appear to be nice looking and would attract the magazine readers to look at the advert, which would get the information across to them. Also the magazine advert isn't the most conventional to the genre but I chose to make it this way as reader of the magazine might not understand the genre and this way they will be more attracted tho buying the magazine. The negative connotations that could come from my magazine advert is that it doesn't promote the artist as it is just a picture and this could put people off of the artist as they feel he isn't talented, if he was he would show himself of the front of the advert.

      I had weaknesses when using photoshop as I struggled with getting the right colour texts and at first I struggled with modifying the font which was something I later decided that I didn't want to include in my magazine advert. To overcome the struggle with the right colour texts I asked for help and discovered a way to match the colour of the background to the colour of the texts which is what I wanted.

·         Talk about your strengths with Photoshop – what tools did you use? Do you think this helped you create a successful advert? Why?

I tried to keep my magazine advert basic so I didn't need to use any complected tools, although I made used of the colour matching tool which was useful, I found photoshop easy to use and the process of creating the magazine advert was very simple.

Conclusion

      I feel that my advert wouldn't be recognised as a psychedelic rock magazine advert as I don't include specific conventions such as bright colours.

       I think it appeals to the target audience as the magazine advert looks modern and has a nice design that people would like, this is important as the products we make need to be suited to them as they are our target audience and if they don't like it then we lose lots of potential fans.

      I think that by making an individual magazine advert my group will benefit as I have learnt skill that I can use when making the final magazine advert. Also the ideas that I have come up with might be used in the magazine advert we make as a group which would be good as I feel that my magazine advert would be best suited to attracting a larger audience as it doesn't put off audiences that do not now about the phsycedelic rock genre. My target audience would like it as it unique and that is conventional to the genre, also they would appreciate the artist showing art, instead of following pop conventions such as having a picture of the artist on the magazine advert.

Photo shoot- Miss Miller

Intro

      During the filming of our music video we took pictures of the surrounding setting, such as buildings or other features, we also took photos of our artist in the locations that we filmed our music video in, some photos are out of context with the narrative of the music video but some photos fit in with the music video as that could be where the artist stood during the music video for example. We will be using the photos in our digipak, and our magazine adverts, this will allow us to make a digipak that is related to our music video and have a more personal feel for the audience. We took a variety of pictures as it will allow me to have a choice of what photos to use for my digipak and magazine advert, also some photos might not come out as well as we thought they might so would not be usable so when a variety of photos are taken this allows for error.

Main

    

       I took this picture as I felt that it would be good to use on the cover of the digipak or magazine advert, as the artist in our music video is the focus, the body language and facial expressions as well as the setting and lighting are all conventional to the genre and relate to the narrative of our music video so fans would be able to relate them and this would make the artist seem creative as it is all linking together. This image is very conventional of the genre as it shows the artist and he is still in character form the music video this is what is seen on tame impalas digipak, where the artist is seen as the focus of the image. I feel that this image will help build a relationship between the artists and the audience as it follows the narrative of the music video which the fans would like, also I feel that the image uses lighting and colour well and the body language of the artist is also good, these will all be useful to us if we choose to place the image on the digipak or magazine advert as it wouldn't need to be edited and would fit the conventions of the genre that we are trying to keep to. The representation of the artist from this image is that he is lonely and moody, this is again relating to the lyrics in the song used in our music video.

       I took this image as I felt that it was an exciting image with lots going on, firstly there is a lot of people in the picture and this makes the image exciting, the building in the middle is a very famous building in London so this image will be relate able for the audience. I intend to use this image on a side of my digipak, I feel that this would be good for the digipak as it is an exciting image and tells a bit of a story and is relate-able for the audience, which is important for a digipak as the are supposed to be personal to the fans of the artist. This image isn't conventional of the genre but it also isn't subversive as Tame Impala used a image on their album front cover that is of a park and building with people in the foreground, so in this context is fits into the genre conventions, the image will be good to use on the digipak in this case, but I feel that it wouldn't be good for the magazine advert as it doesn't have any relevance to the artist. The image will not help build a relationship between the artist and the audience but, it will be an interesting image to include on the digipak and the audience might enjoy the image. If used in the digipak we would edit the image to make it more conventional to the genre, this would include adding phsycedelic effects.

      This image was taken as I felt that it was a nice setting and it goes with the narrative of the music video, as the artist is on his own and this is what is shown in the music video and relates directly to the breakup element of the song and narrative. I will include this image on the digipak as it helps create a relationship between the artists and the audience as he is looking directly into the camera, which makes the audience feel as if they are involved in the scene. And the looking at the audience creates the link between the audience and the artist. The image relates to the narrative as he is on his own in a London setting, this would be interesting for the audience as they see the link between the digipak and the music video. This image could possibly be used for the back cover of the digipak this would also have the lyrics on.

I took a picture of this as I felt the clouds were abnormal, and could be seen as conventional to the genre as it is quite unusual and the images of sky have been used on other digipaks that I have seen, so I though that I could use my own image. I have decide to use this image on either my digipak or magazine advert, I think by using it on my magazine advert, it would intrigue people that see the image as it looks different, then they would see the advertising for the album and might be keen to buy it. This image is conventional to the genre as I have seen other album covers use picture of the sky for their album, such as Tame Impala and their album cover for Innerspeaker. What I think is good about this picture is the pattern in the clouds which are unusual so will be nice to look at for people looking at the magazine advert, it also fits the genre conventions as it isn't a 'harsh' image it is a nice picture which fits the relaxing nature of the genre. This image will be enjoyable for the people that see it and it could persuade them to buy the album. This image could possibly be edited to fit genre conventions by using bright colours for example

Conclusion

I enjoyed taking the photos for the photo shoot and I felt that all the photos came out well and could be used in the future on either the magazine advert or on the digipak, I felt that the images were easy to take, but the lighting for the first image was hard to get right so took some time, after that though I feel the image was taken well. The main struggle was people walking infront of the camera when taking a picture, although this wasn't a major problem. The images give the artist a positive representation as it makes him look creative with the different pictures and the picture of him fits the narrative or the music video.
As a group we will make our own digpaks and magazine adverts before joining and working on one joint one where our ideas will come together.

Risk assessment- Miss Georgiou

It is important to consider what risks there are during the filming process, as this will prevent form any incidents as we are aware what could go wrong and will try to prevent anything from happening.

We followed any risk assessment made before the filming process very closely during the filming of our music video, as we knew that it was important to do so, it made the filming of our music video safer and it helped prevent any incidents from happening such as personal  injury or people stealing our equipment.

Filming schedule- Miss Georgiou

The filming schedule was important during the filming process as it gave us a guide to what locations and basic ideas of the narrative we were filming on each day, this helped with logistics of getting to the location, remembering the narrative that was due to be filmed and getting equipment ready for filming, along with the storyboard the filming schedule has made sure that we could get all the filming done in good time and the whole group knew what we was doing and where we were filming.

We did follow the filming schedule generally, but for some locations we might go off track in the moment and film at another location near by, this would allow us to take more shots and would benefit our music video.

Planning Digipak - Miss Miller

Intro

      Digipaks are important for artists as they offer a different and more personal experience of the album for the fan of the artist, this an help the artist to gain a larger fan base. As opposed to the traditional jewel CD case that doesn't allow for much creativity or the artists personality to come across as it does from the digipak the artists can make that include personal messages, and photos that are not included on the jewel CD case. I will be creating a digipak for my artist and song that I am making the music video for, planning the digipak is important in the creation process as it allows for changes to be made in the planning which will improve the final product as the good and bad ideas will both be looked at to see if they help create an effective digipak.

Front cover will include some artwork with the clear name of the artist and the album name, this will attract the audience to llok at the digipak and buy it.

The CD will be simple with a picture spread across as the design with the album name and artist name.

The next side will be the lyrics side to the song we are making the music video for, this will help the fans memorise the lyrics to the song.

The next slide will include a picture of the artist, this will show the audience what the artist looks like.

One side will have the personal message from the artist to the fans, this will give them a feeling that the artist wrote the message to them personally gaining the artist fans.

The back cover will have the track list, this will be clear for people looking at the digipak in shops so they get an understanding of what the digipak contains.

Main

·         Explain why you have decided to use certain elements within your digipak, and how it has made your artist’s album appeal to your target audience, as well as promote your artist effectively, and how it differs from a jewel CD case.

   o   Colours 

        I have decided to use some use of bright colours within my digipak for example the CD and front cover    have some use of bright and colours as it is conventional for the phsycedelic rock genre to have some bright colours. Apart from these use of colours I have decided to keep the digipak simple with limited use of colurs on pages where there is dialogue, which is three pages. Also the picture I decided to include is in black and white, I felt that this would add a more unique element to the digipak.

     o   Conventions of genre – whether have conformed/subverted and why

      I feel that I have met some conventions of the genre with this digipak as it contains use of bright colours which will attract the target audience of 16-35 year olds as it makes the digipak seem mordern, and also recogniseable for the audience that like the genre as they will notice the digipak with the colurs on the front cover and be attracted to it and might be convinced to buy it. WIth the rest of the digipak I have subverted the general stereotypes as I chose to use basic colours which is in relation to the narrative of the music video and the lyrics of the song, which is about a breakup, which will make the digipak relate to the dark nature of the song and music video, this will make the digipak more effective for the audience as they will be able to relate the this and it will make the artist seem to be thoughtful and want the fans to enjoy the artists product. The digipak also conforms to genre conventions as it includes a picture of the artist, this will show that the artist is involved in the digipak and will make the digipak more personal to the fans which is important.

    o   Images used

kI chose to use an image of our artist in our music video that was taken during the filming of our music video so it will be relateable for the audience to the music video, the image is included to improve the relationship the audience and the artist as they can see his body language and his facial expressions which show that he is sad, this is related to the narrative of the music video. This will represent the artist as moody, this will help build the relationship between the fans and the artist again as they can see what he is feeling.

  o   Layout/design

      The layout of my digipak is standard for most digipaks. My digipak includes features such as a front cover, CD,  a note to fans, an image of the artist, lyrics for the song, and a list of the songs in the album. 

  o   Typography

        I have decided to use basic typography for my digipak as it makes it easy to read for the fans. The note to the fans is in the artists handwriting I have decided to include this as it shows that the artist has put in time to personally write to the fans, which will help to build the relationship between the fans and the artist.

  o   Language

        The language I have used in my digipak is standard again so it is easy to read and understand for the audience. The personal language I decided to use for the note to the fans will show the personality of the artist, this will build the relationship between the fans and the artists as they see what the artist is like and they will like the message to them.

  o   Think about connotations of all of the above

 The connotations that can be taken from this digipak is that the album is part of the phsycedelic rock genre as it has some use of the conventional colours, then also it has some personality and creativity behind it which is seen through the image included and the basic colours used throughout the rest of the album.

Conclusion

      I found this useful for the creation of my digipak when I will be using photshop as I can see what images that I would like to use in my digipak that I will take during the filming of the music video. The use of photoshop will benefit my digipak as I could use filters and effects that would make the digipak more conventional to the genre. I am more aware of the picture I need to take during my filming  process as I have seen that it is important for digipaks and would benefit my own if there was an image of the artist included.