Risk assessment- Miss Georgiou

It is important to consider what risks there are during the filming process, as this will prevent form any incidents as we are aware what could go wrong and will try to prevent anything from happening.

We followed any risk assessment made before the filming process very closely during the filming of our music video, as we knew that it was important to do so, it made the filming of our music video safer and it helped prevent any incidents from happening such as personal  injury or people stealing our equipment.

Filming schedule- Miss Georgiou

The filming schedule was important during the filming process as it gave us a guide to what locations and basic ideas of the narrative we were filming on each day, this helped with logistics of getting to the location, remembering the narrative that was due to be filmed and getting equipment ready for filming, along with the storyboard the filming schedule has made sure that we could get all the filming done in good time and the whole group knew what we was doing and where we were filming.

We did follow the filming schedule generally, but for some locations we might go off track in the moment and film at another location near by, this would allow us to take more shots and would benefit our music video.

Planning Digipak - Miss Miller

Intro

      Digipaks are important for artists as they offer a different and more personal experience of the album for the fan of the artist, this an help the artist to gain a larger fan base. As opposed to the traditional jewel CD case that doesn't allow for much creativity or the artists personality to come across as it does from the digipak the artists can make that include personal messages, and photos that are not included on the jewel CD case. I will be creating a digipak for my artist and song that I am making the music video for, planning the digipak is important in the creation process as it allows for changes to be made in the planning which will improve the final product as the good and bad ideas will both be looked at to see if they help create an effective digipak.

Front cover will include some artwork with the clear name of the artist and the album name, this will attract the audience to llok at the digipak and buy it.

The CD will be simple with a picture spread across as the design with the album name and artist name.

The next side will be the lyrics side to the song we are making the music video for, this will help the fans memorise the lyrics to the song.

The next slide will include a picture of the artist, this will show the audience what the artist looks like.

One side will have the personal message from the artist to the fans, this will give them a feeling that the artist wrote the message to them personally gaining the artist fans.

The back cover will have the track list, this will be clear for people looking at the digipak in shops so they get an understanding of what the digipak contains.

Main

·         Explain why you have decided to use certain elements within your digipak, and how it has made your artist’s album appeal to your target audience, as well as promote your artist effectively, and how it differs from a jewel CD case.

   o   Colours 

        I have decided to use some use of bright colours within my digipak for example the CD and front cover    have some use of bright and colours as it is conventional for the phsycedelic rock genre to have some bright colours. Apart from these use of colours I have decided to keep the digipak simple with limited use of colurs on pages where there is dialogue, which is three pages. Also the picture I decided to include is in black and white, I felt that this would add a more unique element to the digipak.

     o   Conventions of genre – whether have conformed/subverted and why

      I feel that I have met some conventions of the genre with this digipak as it contains use of bright colours which will attract the target audience of 16-35 year olds as it makes the digipak seem mordern, and also recogniseable for the audience that like the genre as they will notice the digipak with the colurs on the front cover and be attracted to it and might be convinced to buy it. WIth the rest of the digipak I have subverted the general stereotypes as I chose to use basic colours which is in relation to the narrative of the music video and the lyrics of the song, which is about a breakup, which will make the digipak relate to the dark nature of the song and music video, this will make the digipak more effective for the audience as they will be able to relate the this and it will make the artist seem to be thoughtful and want the fans to enjoy the artists product. The digipak also conforms to genre conventions as it includes a picture of the artist, this will show that the artist is involved in the digipak and will make the digipak more personal to the fans which is important.

    o   Images used

kI chose to use an image of our artist in our music video that was taken during the filming of our music video so it will be relateable for the audience to the music video, the image is included to improve the relationship the audience and the artist as they can see his body language and his facial expressions which show that he is sad, this is related to the narrative of the music video. This will represent the artist as moody, this will help build the relationship between the fans and the artist again as they can see what he is feeling.

  o   Layout/design

      The layout of my digipak is standard for most digipaks. My digipak includes features such as a front cover, CD,  a note to fans, an image of the artist, lyrics for the song, and a list of the songs in the album. 

  o   Typography

        I have decided to use basic typography for my digipak as it makes it easy to read for the fans. The note to the fans is in the artists handwriting I have decided to include this as it shows that the artist has put in time to personally write to the fans, which will help to build the relationship between the fans and the artist.

  o   Language

        The language I have used in my digipak is standard again so it is easy to read and understand for the audience. The personal language I decided to use for the note to the fans will show the personality of the artist, this will build the relationship between the fans and the artists as they see what the artist is like and they will like the message to them.

  o   Think about connotations of all of the above

 The connotations that can be taken from this digipak is that the album is part of the phsycedelic rock genre as it has some use of the conventional colours, then also it has some personality and creativity behind it which is seen through the image included and the basic colours used throughout the rest of the album.

Conclusion

      I found this useful for the creation of my digipak when I will be using photshop as I can see what images that I would like to use in my digipak that I will take during the filming of the music video. The use of photoshop will benefit my digipak as I could use filters and effects that would make the digipak more conventional to the genre. I am more aware of the picture I need to take during my filming  process as I have seen that it is important for digipaks and would benefit my own if there was an image of the artist included.

Planning editing styles- Miss Georgiou

Introduction.
It is important to include a range of editing styles in a music video as it helps the narrative and concept of the video and also the different editing styles can engage the audience, this would help fold the audience to enjoy the video and will benefit the fans and audience relationship. Without different editing styles the video would be boring and wouldn't engage the audience as they would be watching the same pace of shots and the narrative would be too slow and wouldn't capture the concept of the music video.

Analysis-
Time lapse
We have decided to use a time lapse in our music video, we felt that this editing style would be unique to our music video and it isn't conventional to the genre so would make the music video stand out among others, the time lapse add a good effect to our music video and helps the flow of the narrative and relates to the lyrics as the artist is standing still while it appears the world is travelling fast around him.
Reverse footage
The reverse footage is an important editing style in our music video as it directly relates to the narrative and the lyrics of the video, the basic idea being that the lyrics are 'it feel like we only go backwards' then the reverse footage will show the whole music video in reverse. This isn't conventional to the genre but we felt it would be beneficial to our music video and help engage the audience to the video.
Slow editing
The use of slow editing in our music video is conventional to our genre as some music videos in our genre are more concept based and use slow editing to give the full effect of the concept rather than use a fast paced editing which usually benefits the narrative based videos in the genre. This editing style suits the pace of the song too as the song is slow, this will suit the narrative and fit Goodwins theory. Artists in this genre typically use slower paced editing as it is conventional, mainly because the songs in the genre are slow. As the lyrics are about the relationship going backwards the slower editing style suits the lyrics.
Fast editing
The use of fast editing in our music video is used to show the dramatic event during the break up scene and it helps represent the artist as angry and sad. The editing style isn't conventional to the genre as most videos prefer the use of slow editing styles. I would like to include this in my music video as it makes the breakup scene more dramatic and will engage the audience from the start of the video. This isn't conventional to the genre but fits the lyrics of the song so we have decided to include it in our video.
Colour tints
I would like to include colour tints in our music video as it engages the audience and makes the music video conventional to the genre, which will attract fans of the genre to our music video and will help create fans for our artists as he is recognised as making music conventional to the genre.

Summary- 

Our target audience can build a relationship with our target audience through our editing styles, especially as we have chosen to use genre conventional editing styles such as colour tints, also the use of editing styles such as a time lapse will engage the audience to our music video. The different paces that our music video will give the audience a chance to form their opinions on the character and this will build the relationship between the audience and the artist as the video goes on.

Music video storyboards- Miss Georgiou

Storyboards

·         What is the purpose of a storyboard?

       The purpose of  a storyboard is to give a guide during the filming process of what shots we can film at what stage and what the precise shot is. The storyboard allows the planning of the music videos to be detailed and you can see what shot type it is, how long the shot lasts for, the angle, setting of the shot, actors, lighting and sound.

·         How did you use your primary and secondary research that you carried out, to plan your music video?

       We had decided to carry out research via vox pops and a questionnaire where we asked over 40 people about what they like about a music video and the music video that was conventional to our genre, from this we knew what we have to include in our music video such as a more narrative and concept based music video rather than a performance based music video, form this we decided to only include small performance segments. The primary and secondary research that we carried out was very helpful in this way as it made our music video be more enjoyable for the large audience and target audience that we asked in this research.

·         How did you and your group storyboard your music video

      Our group decided on the basic narrative together with individual ideas being discussed, then we decided what shots, lighting, setting and other elements that we planned through the storyboard. We drew each shot out so we had a basic idea of what the shot would look like.

·         How did you share the responsibility?

        We shared responsibility by all giving our own ideas and then discussing them, this was the most efficient and productive way of making the storyboards and narrative, and the responsibility wasn't pinned on anyone person.

·         Did you follow your storyboards, or did you make changes? Answer this question after you have filmed

      We used the storyboards as a guide, and when we got to the location we might have to change the original idea, or improve it from the original, also whith some shots we followed the storyboards exactly, but other shots we decided not to film.

·         Include your storyboards 

Digipak analysis- Miss Miller

 you will analyse and discuss all the areas of the digipak, explaining how they represent the artist in order to appeal to an audience and represent/subvert their genre

Intro – Explain what the purpose of a digipak is (refer back to bullet points and comparison with CD case). State what digipak you have chosen to analyse and why.

The purpose of a digipak is to carry the CD of an artists album, they are generally made out of cardboard and have six sides that show artwork chosen by the artist, this allows for some artists to be creative with the artwork, some include personal messages to the fans of the artist and some contain lyrics to some of the popular songs. These special features from digipaks make the more personal to the fans of the artist, creating a bond between the artist and the audience, which can get the artist loyal fans. 
Compared to CD cases made of plastic the digipak isn't as durable and this can lead to damage of the CD if the case is breaks. For CD collectors they would prefer plastic cases for albums as they are easier to store in stacks and more durable offering bette protection for the CD.

In this post I will be analysing the digpak made by Tame Impala for their second album 'Lonerism', this is relevant to my group as we have chosen to make a music video for Tame Impala and will also make a digipak for the song we have chosen from them. This will allow us to get a good understanding of conventions that are carried in the phsycedelic rock genre digpaks.

 Representation of the artist
The representation of the artist on this digipak is vague it shows what the audience perceive to be a band member on the floor laying down playing guitar in two different places, in both pictures he has instruments around him and appears to inside. From this the artist are shown to be musical, this is seen by the instruments he is with, this creates a relationship between then artist and the audience as the audience see that the band are passionate about the music they make, this helps the band to get fans as they are known to be talented and good at making music. From the photos of the artists relaxing for their digipak the audience can also see that they are relaxed, this can be used to describe their music as well as it is relaxing to listen to this is a clear message that the artists are trying to put forward with their digipak.
The front cover of the digipak shows the artist to be very unique, as it is completely different to any conventions, it also shows a message from the front cover as the image is of a protest, this shows the audience that the artist is rebellious, and is opinionated, this could gain him fans as people like artists who spread messages through their work and believe in thing which is what this artist does.
 Connotations of digipak.
The digipak for this album has a few connotations that the artist can see, for example the front cover is an image of a park where the point of view is behind gates, this could suggest to the audience that the pint of view of the band is behind a barrier when they made this album or digipak, this could also relate to the album name of lonerism which also suggests that the artists have written an album about being alone, this makes sense to the audience after listening to the album as the album is about a break in a relationship.

Colours.
This digpak has used lots of different colours the main colour filter used is an orange filter, this is conventional to the phsycedelic rock genre as many bands use bright colour filters in their music videos and on their posters, magazine adverts and albums. The point of including the colour filter is to make the audience recognise the digipak as a physcedelic rock digipak, this could attract audiences that like the genre but don't know of the band, so when they see the digipak they would see that they might be like other bands from the same genre.

Design and Layout.
The digipak has a basic layout, it uses artwork as the background with either track listings, lyrics or the album name over the top. There are two sides of the digipak that are just artwork, with the filters that show the genre conventions. The point of having a basic digipak layout is to let the audience see the content on the digpak rather than focus on the image of the artist or artwork, the digipak can still be appreciated for its artwork, but the band clearly wanted the audience to focus on the content such as the lyrics and song names.

Choice of image.
The choice of images for this digipak are clearly chosen for the audience to enjoy, they also carry on the story told by the songs in album such as the pictures of the band member alone with his instruments, the point of view picture of the park with the gates in front and the forest picture without anyone else in the picture. The images are not very detailed, but this is conventional for the genre and they would rather the audience concentrate on the artwork of the digipak or the music in the album. This creates a more personal experience for the people who have the digipak as they can see the creativity behind the artwork and how it relates to the songs and the album.

Typography.
There isn't a lot of writing on this digipak, but the two main places where there is writing the font is basic and isn't very creative, it is there more to tell the audience the name of the album and the band name, not to give any for of connection to the band or build the relationship between the band and the artist. the typography is in a colour so that is contrasting to the background making it clear to read.

Style of language.
There isn't a range of style of language in this digipak, this isn't conventional to the genre as some other digpiaks from the same genre have lots of writing on them or a personal message to their fans, this digipak doesn't have this it only has the name of the album, band, lyrics and names of the songs. This may be disappointing for the audience as they might have expected a more personal message from the band to them as that is not unusual on dgipaks, so for fans of the band they may feel a bit disappointed with the band.

Summary.
I will use this research to better plan my own digipakk, I have seen that the artwork on this digipak is clever as it links the theme of the album to the artwork, this is something that I could consider for my own digipak. Also as the digipak isn't very personal to the fans of the band, I would consider making my own digipak more personal by using different styles of language and typography to make the digpak more personal to the fans. The digipak successfully promotes the artists image, as it shows he belives in thing and his music is meaningful as well as his artwork, it also makes sure to highlight that he is talented through the pictures of his instruments. Overall the digipak will be successful in gaining the artist fans and selling the album.
This research was beneficial as it showed how diverse the genre we have chosen is, this shows me that we can have more freedom when producing our digipak and can also use the digipak to show the audience the artist is passionate about his art and music which a digipak is a good platform to show.

Planning Lighting and colour- Miss Georgiou

It is essential that there is a range of lighting styles and colours used on music videos to keep the audience engaged in the music video and to help fit the conventions of the specific genre that your music video is for. For example to fit the phsycedelic rock genre conventions a wide variety of bright colours would fit the conventions of the genre, this will make the video recognise able to the fans of the genre and they will be entertained by the colours used. Also a wide range of colours and lighting styles are important as they allow the audience to see the video as if the video is too dark they won't be able to see what is happening, this would make the video very un-enjoyable.

The colour tints dark, red, green, blue, purple are the ones we have chosen to use in our music video, we have decided on these as they fit the conventions of the phsycedelic rock genre and are all bright colours so will add a different feel to the video that will engage the audience.

Low Key Lighting, will be in main use throughout the video as we are filming at night time, this will be clear to the audience but the video will be viewable as there are street lights and other lights around that will highlight the character and the setting. This level of lighting isn't particularly conventional to the genre as from the research that I have carried out there isn't a conventional level of lighting that is used in most music videos, the level of lighting is used more to fit the concept or narrative of the video and that is what we have chosen to do.

High Key Lighting, this will be used on the other hand in locations which are indoors, as brighter lights are used throughout these particular settings these will include Liverpool Street Station and the house.

The target audience of our music video can build a relationship with our artist through the lighting and colours selected as we have chosen levels of lighting that will clearly show the emotions through the body language and facial expressions in the video, this will help the audience connect and build a relationship with the artist and they will enjoy the video more.
The colours in the tints we will place over some shots in our music video will match the conventions of the phsycedelic rock genre, which is to use the different colours and patterns in the videos. By including this the narrative and concept parts of the video will be more engaging for the audince and the fans of the genre will be entertained by this and will enjoy it.

Planning artist image- Miss Georgiou

Introduction- Why is an artist representation essential within a music video?
The representation of an artist is very important in music videos and especially in our music video as it is what helps build the relationship with the audience and the artist, it also helps the music video fit genre conventions and helps build the narrative of the music video.

Analysis- Explain what costumes, hair and makeup your artist will have in your music video

Jazz- Trainers, jacket, shirt and jeans. Normal hair and no makeup

The representation of our artist in our music video is not conventional to our music genre as we have chosen to have our artist wear normal clothes, this is opposed to other outfits that i have seen in phsycedelic rock videos from the research i have made, which have included clown outfits or other outfits that matched the concept of the specific music video, this would typically include lots of make up to match the costume of the actors in the music video. For our music video we are trying to target a larger and more mainstream audience than other phsycedelic rock videos so we wanted to make our main character in the video relate able to the larger audience, to do this we have decided for him to wear normal clothes, this shows the audience that the person in the video is normal like them so they can relate to him, this helps build the important relationship between the audience and the artist, which will attract a larger audience to the video as people will enjoy the video more.


Robyn- Jumper, jeans, t-shirt, shoes. Light makeup, and normal hair.

For the female 'girlfriend' character who appears at the start scene of the music video we have again decided to take the unconventional route to keep the music video relate able for the audience which will help to build the relationship between the audience and the artist, this is as she is relate able to them because she is just represented as a normal girl. The clothes she is seen wearing in this video are normal clothes that are comfortable for her as she is in a house so its appropriate for her to be dressed in casual clothes they are also more relate able for the audience. The hair and makeup for this character will be basic and this fits with the setting of the house as she doesn't need to have full make up or special hair if she is at home. This character isn't conventional to the phsycedelic rock genre but the character is in our music video as we are aiming for attracting a larger audience and this character will help do this as she is relate able for the audience.


Summary- How can your target audience build a relationship with your artist through image that you have selected?
The target audience for our music video is people aged 16-45 and also a more mainstream audience than what other phsycedelic rock music videos aim for as they are generally made for a niche audience. The artist image that we have selected is one that will help build the important relationship between the artist and the audience as the artist and other character have been represented as normal people that the target audience will be able to relate to as they wear normal clothes and act like normal people. This should be engaging for the audience and will help them enjoy the music video more than they would if they couldn't relate to the the characters.

Planning setting and iconography- Miss Georgiou

.Introduction-
Locations and iconography are very important elements in a music video as they engage the audience with the change of locations or if the locations are relate able for the audience then they will feel more engaged in the music video. Locations are particularly important as they go with the narrative of the music video and if the location doesn't go with the narrative then  the narrative could loose its engaging effect on the audience as they will be confused as to why the character in the music video is in the location that doesn't have any relation to the lyrics.


The locations that we are planning on using for our music video are Canary Warf London, Liverpool Street London, Docklands London and a house.
We have chosen prominent locations in London for our music video as the audience might be able to relate to the as they have been there themselves or they recognise them.This will help engage our audience in our music video as they will be interested in why the artist is in these locations. This isn't conventional to our genre as music videos in our genre don't utilise recognisable locations, this can often dis-engage the audience and the relationship between the audience and the artist isn't as strong.

House, 
We have chosen to use this location as it is relate-able for the audience, as they can relate it to their own home, and also it shows the audience that the artist live a normal life in this video narrative as the house we are using is normal, this will engage the audience more as they will be able to relate with the artists more. The house will be used in the opening scene of the music video which has an argument take place between the artist and his partner. This location doesn't limit what what we could film as we needed a smaller house to make the video relate-able for the audience so the house we are using is perfect. There will be no health and safety issues in the house as it will be one of our own houses that will only have us filming in, this greatly reduces any risk that could come with filming. As the house is inside the weather will have no effect on the filing of the music video. The house will relate to the relationship throughout the video as there will be flashbacks of scenes of the relationship in the house, this could lead to the house being the symbol for their relationship.

Train stations,
We are using train stations as they help the narrative flow between scenes as they artist goes from one location to London, we need to show the train station to make it clear to the audience he traveled to a different location. We will be showing our character walk through the ticket barrier at the train station. The train station scenes are busy so will relate to the lyrics as the lyrics imply he is lonely, the amount of people around him that don't know him or speak to him will show the audience how lonely he is and this will help build the relationship between the audience and the artist.
The heath and safety risks at a train station is that there are people that don't know we are filming so we need to keep our tripod and camera away from people who might fall over or trip over it.

For all locations outside the house the following are health and safety concerns,
Tripping Hazards, these are hazards on the floor that we need to look out for. To overcome this we need to look out for any hazards. This will reduce the risk of tripping over any objects.

Equipment risks, the equipment we use could be hazardous to other people as they might not see the equipment and they could walk or run into it which would break the equipment and potentially hurt the other person, to reduce this risk we would stay out of the way of main walk ways when filming our shots and also stand next to our equipment to prevent people walking into it.

Water and rain  when filming our music video is a hazard we need to prevent from causing our filming problems, it could lead to slipping over and hurting ourselves or potentially damaging equipment. to prevent this risk we will not film when there is a risk of risking health and safety.

Iconography-
We will use a phone as iconography in our music video this will be used by our artist. This could have an implied meaning of the artists using his phone to text his ex partner or check up on her. This adds to the narrative and helps build the relationship between the artists and the audience making them more engaged in the music video.

 Pill.
We are using a pill as iconography for implied drug use by our artists, we feel that this will allow the narrative to be engaging and the use of filters like the kaleidoscope filter will be effective after the use of drugs. This iconography is conventional for our genre.


Oyster card.
We are using an oyster card as iconography when our artist walks into the train station this will show that he is travelling by train, and it is another element to the narrative for the audience to take in.

Planning cinematography- Miss Georgiou

Introduction- Why is cinematography essential within a music video?

Cinematography is essential within a music video as it is what the audience see in a music video, the shots used capture the narrative, concept or performance elements in a music video and this is what makes a music video enjoyable for an audience. Without cinematography music videos wouldn't be watchable for the audience. To keep the audience engaged in a music video it is important to use a range of different shots that show the music video in different ways, this also helps to tell the story that the music video might have.

Handheld reverse close up shot-

This shot will be used to show the face of our main character in the music video through different stages of the narrative, this will give the audience a clear understanding of what the character is feeling as they will be able to see what his facial expressions and body language are. This shot isn't conventional to our genre, but we feel that the shot would be useful in our music video as it makes it clear to the audience what the main character is feeling. This could also relate to the genre as it would show the effects on the character of the use of drugs, which is a convention of the phsycedelic rock genre. This shot helps represent the artist as personal to the fans as it is him close up, which will look like to the fans as if he is performing to them personally.

Ark shot-

This shot will show the audience a different view of our character, and will keep them engaged in the music video as it is different to a typical mid shot of the character, this shot is a moving shot in front of the character as he walks. This shot isn't conventional to the phsycedelic rock genre but builds the relationship between the audience and the character, as they can see what he looks like, and what his body language is. This shot will help fit the conventions of the genre by showing the artist performing in a different way, this shot isn't popular in the genre but can still be conventional as it is used to show the artist performing.

Tracking shot-

A tracking shot follows or tracks the character as he is moving, in our video it will show him walking from a distance, the use of this distance was planned as it is in relation to the narrative of our music video and the lyric relate also as they are about a break up in relationship and how he feels upset about the breakup. This shot is more conventional in our genre, it is used in videos to follow the main character as he walks or runs, this is effective at engaging the audience as it is fast paced.

Panning shot-

This shot will be used more than once in our music video as it is effective at setting the scene of the narrative, it can be used to show the surround area, this will help the audience understand the narrative better as they know where the narrative is taking place. This camera shot is common in music videos and used in some phsycedelic rock music videos, although mostly in the videos that are narrative based rather than concept based.

High angle- 
This shot will be used in our music video with the added effect of a time lapse, this will show our main character appearing to stand still while people are moving at a fast pace around him, this will engage the audience as they will be aware that the character isn't behaving like normal people around him, this implies to them that there is something wrong with him, in our music video it is that he has broken up from his relationship. This shot isn't conventional for the phsycedelic rock genre as it is focusing on a narrative which phsycedelic rock genre music videos do not do often. The time lapse using the high angle will relate to the lyics as they are sad and about a break up, this time lapse will show the artist standing still in a busy place for what looks like a long time, this shot will be powerful as it could mean different things to any audience.

Summary- 

Our target audience can build a relationship with our artist through the camera shot we have selected as they have been chosen to keep them engaged in the narrative and show the feeling of the artist during the music video. The shots we have selected show how the artist is feeling at each stage and it is clear to the audience especially with the use of the time lapse which will defiantly show the audience that something is wrong with our artist.

Lyric analysis- Miss Georgiou

This is a lyric analysis of Tame Impala- It feels like we only go backwards.

This song has some hidden mean sing in its lyrics and the lyrics tell a story when you look deeper into the. The lyrics 'The seed of all this indecision isn't me, oh no'  show that maybe there is a disagreement or that someone has told him something that he doesn't agree with and wants to say that its not his idea its the other person in his life.

Another hidden meaning from the lyrics are that he gets his 'hopes up' again and again this is a repeated lyric in the song and it shows the audience that he is hoping that the relationship can get back to normal as he didn't want to split up with his partner.

Our group have annotated the lyrics so that its clear what we can base our video on, for example there are lyrics in the video could be about a relationship and from this we can base our music video about a character with  a love interest or something that relates to the lyrics.

The annotations we have made will make it easier when planning the micro elements as we can see what situation the lyrics are putting our character in and the different micro-elements such as costumes will relate to this, when the lyrics are sad this may mean the character looks sad and dresses in a suppressed way. And the annotations of the lyrics we have made will help choose our target audience as we can see that the lyrics are quite mature so the target audience of 16-35 year olds will be better suited than a younger audience. The sad nature of the lyrics will help with the planning the style of our music video, for example the sad lyrics will allow us to present a style of music video that isn't as fast paced or that will use conventions of the pop genre like dancing for example as the lyrics will make the character in our video be more sad and reflective on his situation.

Initial group planning- Miss Georgiou

Explain who your group members are?
In my group there are four members, Me, Harry Hyett, Jazz Chrystie and Benjamin Yarwood.

Explain what you discussed in your first meeting?
In our first meeting we discussed what songs we was thinking of using for music video, chose a song that we are going to use, then also we printed off our lyrics and annotated them top see the main themes of the song are, for example relationships. In this meeting we discussed why we would use each song and the song we chose had the most positives such as interesting lyrics and how we could create an interesting music video from looking at the lyrics.

Discussion of A3 paper and ideas gathered. (also take a picture of the A3 paper, to show as evidence and upload this to your blog)
From the ideas gathered we have got an idea of what we will include in our video such as codes and conventions.

Moving forward to the next meeting (applying for copyright, researching the chosen music genre and starting to consider the outline of the music video).
In the next meeting we will be looking at applying for copyright to use the chosen song, we will also be researching our chosen music genre, this will be useful as it could influence our ideas of what to include in our own video. We will also consider the basic outline of our music video.

Group meetings and discussions

·        Individual feedback from the individual analysis of the chosen music genre and ideas gathered

     We individually analysed the chosen music genre, I knew the genre before the decision to choose the song to make a music video for it so I had an understanding of what the genre is like and what are popular conventions in the genre. I noticed that the main conventions of the genre are bright colours and tints on the music video, this relates to the audience and the themes of phsycedlic drugs that are linked to the genre of phsycedlic rock. Other conventions are that there is more of a narrative and concept base fr videos in the genre and the performance side of a music video isn't as important to the audience.

·        Discussion and ideas of the outline of the music video

     We discussed what we wanted our music video to be like and started to discuss possible narrative bases for the music video and the first starting scene that we all agreed on and liked was the start and helped us build the rest of the narrative for the music video. We decided to use different editing styles such as time lapse and different range of camera angles and shots to keep the video interesting for our audience.

·        Storyboards, planning the production (camera, editing, image, MES)  and filming the production 

      When we agreed on a basic narrative we made our storyboards which were made for the filming process and to put our ideas on paper during the filming we didn't follow the storyboards 100% but the were useful and necessary to get the narrative written down. The storyboards also let us put down the editing styles and specific mise-en-scene was going to be using for each shot.

Meetings and discussions
I feel that group meetings and discussions are important as they let us track our progress in the meetings and look at what we have discussed and what we haven't discussed so we know what to have a meeting about. They also allow us to do tasks together as we have organised what tasks we have to do and when to do it so we can arrange to work together on tasks.

Music video inspirations- Miss Georgiou

Music video 1-

Lorde- Royals. This is a very popular music video, it has elements of performance, narrative and concept. This video is inspirational as it is recognised as a good video for its genre, so there are elements that could be translated into our own video, such as the close ups of the artist performing, these different cinematography styles will help us in our music video as I can see some that I might want to implement in our own, these range of camera angles will benefit the narrative of our music video and create a relationship between the artist and the audience. This video represents the artist in a positive way as the fans know who she is and she will be able to grow her personal image and create a fan base.

Music video 2-

Kanye west- All falls down. This music video provided inspiration as it was a music video that showed me an unconventional way of making a music video, the elements of first person view was different and could be looked at for our own music video. The performance and concept elements in this video were also unique and overall this video has provided inspiration to me and I feel that if I used this inspirtation in my own music video it would benefit the quality of it as the concept would fit the conventions of any possible genre we choose which could be strongly concept based. The genre of this video is not in the genre that we will choose but it still had some unconventional features that allow the audience to tell it apart from usual hip-hop videos. It also represents the artist well as it shows his lifestyle, the narrative of this music video is mixed with the performance well and the music video is entertaining, this mix would be good to include in my music video as it doesn't focus on one sole element.

Music video 3-

Jake Bugg- Theres a beast and we all feed it. This video was inspiration to me as it was made to be very unconventional to other genres videos like pop, and also different to his own genre, there wasn't much of a narrative or any performance, the concept was just to show clips of different people doing strange things, the video doesn't follow an of Goodwins theory either. This is inspirational to me as it shows that unconventional videos can still be entertaining. This video is more relateable to our group as we might choose a song in the wide genre of rock, which Indie is under which this video is for. This will help me to realise what other rock videos can be like.

Daniel Bedingfield- Gotta get thru this.
I took some inspiration from this music video as the editing styles are slow for most of the music video but there is occasional use of fast paced editing when there is an action scene. This is what we want to include in our music video as it will show the performance side well like in this video but also have some action that will engage the audience as well. Also the location of this video is in some of the locations we could use so the editing style will be easily relate able.

Foster the people- Coming of age.
This video has a good use of colour tints that would be conventional of our genre so we have taken some inspiration and are looking at including colour tints through out or video to engage the audience and make our music video conventional to the genre. Also the time lapse is a feature of editing in this music video that is good and effective so I feel that including that would be good in our own music video.

List 3 artists or songs that I would consider making a music video for and that I will share with my Group are Tame Impala- It fees like we only go backwards, Jake Bugg- Theres a beast and we all feed it, and Clean Bandit- Extraordinary.

Applying for music copyright- Miss Georgiou

1)     Introduction
Explain what the copyright law is and how it is used within the music industry

 "Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, with the intention of enabling the creator (e.g. the photographer of a photograph or the author of a book) to receive compensation for their intellectual effort." what this means for music artists and record labels is that they can put a copyright on their song so other people cannot make money from their song by copying it. This saves the record label and artist money as their song cant be sold by someone else, this gives them the full profit, which is why music copyright is so important.

2)     Applying for copyright
1) Explain why you had to apply for copyright

I have had to apply for copyright right for the use of this song for when we make a music video for it. We had to do this as the record label might have had a problem with us uploading our version of the music video to Youtube, this is what our intention is so if we tell them what we are going to do, they can give us permission to use the song in our video and upload it to youtube, this will save us problems like the video being taken down from youtube if we didn't have permission.

2) Discuss in detail what you did. Identify the record label, email, phone, etc (step by step account)

First we had to find the record labels contact details, so we went onto Tame Impala's official website and there was contact information for their record label The record label for the UK was 'U Music' which is a subsidiary company of Universal records. We then E-mailed the contact for the UK, which asked for permission to use the song in our music video.

3) Response- did you get a response from the record label, how many times did you contact them, are you still awaiting a response?

We only contacted the record label once and they responded, granting us permission to use the song and make our own video for it and to upload it to Youtube, this is good as we can now use the song we wanted without getting into trouble for it. This will help with the planning of our music video as we know we can plan without the possibility of having to change to different song after planning because the record label rejected our request late, this means we can be on schedule with the production of our music video.

3)     Include a copy of the email that you sent the record company