First Advert Analysis - Tame Impala- waiting for response from record label
Second Advert Analysis - Artist of the same Genre, Fink Floyd.
This avert is for Pink Floyds first LP. It is clear to their audience that they could be a phsycedelic rock bandfrom the use of conventional filters for the album image, for this a kaleidoscope filter is used to make the band members appear more than once doesn't make the image of the band as clear for the audience. This magazine advert subverts conventions of the pop genre by using a filter that doesn't make the image of the band clear, this would have been an easy way for pop artists to attract fans, which is also part of Goodwins theory. But for Pink Floyd they used a filter for their image to make themselves appeal to fans of phsycedelic rock and stand out from pop artists.
This image is the same image that was used on the magazine advert but it is in colour which the technology in 1967 didn't allow for magazine adverts.
The colours used in this image are typical of the time and the clothes they wear are conventional to the phsycedelic rock at the time, this shows the audience a bit about the band, specifically that they are not conventional to the pop genre at the time which would have been clear from the clothes, this could attract an audience that are intrigued by the bands image or could attract people who like phsycedelic rock and want to buy their album as they like the bands image.
The layout used for the album advert is very basic with the image in the centre and a caption at the top reading 'available now', which shows that they were keen to show their audience that the album was ready to buy. The image in the centre with the bands name shows their audience more about the album and the band, the name would show they were a band as would the different band members in the image. Everything on the advert is to show the audience more about the band and make them keen to buy the album for themselves, this is done by promoting the bands look, their name and below the image it says to the audience that it is their first album and it shows the name of the album. The magazine advert also has labels o the record labels in the corner.
On this magazine advert there is a different range of typography's used the writing at the top which says 'available now' is wavy and not formal at all, this is also conventional to the genre of phsycedelic rock as there is rarely a use of formal writing, picture, songs, or music video for the genre. So the writing at the top matches conventions of the genre, as does the writing style used for the Pink Floyd logo in the centre of the advert, this font is also wavy and not formal, which is still conventional to the genre.
Below the image is possibly written by the record label with no input from the band as the writing style used is formal and speaks in third person about the band, this is normal for the magazine adverts as not every reader will be attracted to the album by the bands art alone.
This research will assist me when creating my own advert, it has shown me what characteristics are conventional for the phsycedelic rock genre, which our song is from, so I would take inspiration from the other magazine adverts. For my own advert I would consider using the filter effect that Pink Floyd used for their album advert as it is a very recognisable conventional filter to use on a phsycedelic rock album. The layout of their magazine advert is also interesting to me as it isn't as popular in modern time, so the use of that layout could be intriguing to a wide audience, but it could also be out of favour as it is not a design that people like in adverts.
You have provided a basic analysis of your music advert, explaining what the various connotations are of the elements used within each. Make sure you cover all bullet points and analyse one more poster
ReplyDeleteYou need to:
1) Cover all bullet points (design and layout, style of language etc.)
2) Analyse one more poster
3) Explain how each advert is successful (or not) in terms of promoting the album and artist
4) Elaborate on your summary by explaining how and why this research was beneficial, as well as mentioning any inspirations you will take on board and include within your own magazine advert (give examples)
5) Check spelling etc.