Target Audience Results and Vox pops- Miss Miller

Intro – why was research carried out? Why did you ask 40 people? How will you use results to create your music video?
We needed to carry out research to get a better understanding of what peoples opinions are of the music industry. We asked 40 people as this is a large number and will allow a accurate mixed feedback from our questionnaire. We will use these results to create our music video by seeing what people like and dislike in music videos and what they expect to see, and then we will use this information to get ideas and inspiration and see how our original ideas can combine with the audience feedback to make a good music video. 

The 10 questions used for my questionnaire were: 

1. How old are you?

This cart tells us the age of the people who answered our questionnaire, from this we can see that the majority are 15-19 years old. We can use this information when planning our music video as we know who our target audience is and to include conventions they enjoy in music videos.

2. What genre of music do you listen to frequently?

This bar chart tells us the genres of music that the people who answered our questionnaire listen to. We can see that the majority listen to pop music, but the second highest is rock, which is helpful for us as we know that we have an audience of people who listen to rock music. Our music video will be for a psychedelic rock song. From this we know we can follow some conventions from the rock genre in our music video and we will still have an audience for the video.

3. Do you prefer Concept, Narrative or Performance based videos?

This chart shows us that the majority of people prefer narrative based music videos. From asking this question we can plan our music video to be narrative based with concept and performance being less important as the audience we are making the video for enjoy narrative based video better. For our music video we will make it more narrative based to please our audience.

4.  Have you heard of psychedelic rock?

From this chart we can see that the majority of people we asked if they had heard of psychedelic rock said no. This tells us that our music video will not have a big audience. The people that had heard of psychedelic rock will want to see conventions that are typical of the genre as they know about the genre and what the conventions are. This will help us when planning our music video as we know that we have a specific audience that isn't very big to make our video for.

5. What makes a music video enjoyable?

From this chart we can see that the majority of people find the sexualisation of the female body to be the most enjoyable part of the music video they are watching. This is a convention that is used in music videos in the psychedelic rock genre, so when planning our music video we should consider including this convention as the audience like that in music videos.

6. What makes a music video un-enjoyable?

From this chart we can see that people found unconventional themes to be the most un-enjoyable thing in music videos. We can take from this that our music video cannot be too unconventional from the genre of music it is made for, this could possibly limit the amount of people that would want to watch and like our music video. For our music video we will not include too many unconventional themes.

7. Do you prefer your artist to be in the music video, why?

From this chart we can see that people prefer to see the artist of the song in the music video. We will take this into account when planning our music video, and we will try to include the artists of the song in the video. This could benefit us as its what people like to see and they will enjoy the video we make more.

8. What do you think of Tame Impala's music?

From this chart we can see that the majority of people we asked didn't like Tame Impalas music, although more than a quarter of people do like their music. This is expected as the majority of people like pop music and psychedelic rock isn't a popular genre so there is a limit to the amount of people who would listen to them. We will still make a video for the people who like their music and be sure to include conventions that are typical of the genre as that is partly a reason why they like the band.

9. What do you think of their music videos?

This chart shows us that the majority of people haven't seen their music videos, this could be a benefit to us as we can include unconventional feature that Tame Impala don't use in their videos and the audience might like them as they don't know what the typical conventions of the genre are. Another 13 percent didn't previously like their videos. This definitely shows that we can be different to what Tame Impala do on their videos and our target audience might like our video.

10. Do you prefer the use of CGI and special effects in music videos?

This chart shows us that people prefer that music videos do not use CGI effects, this is close with people that do prefer CGI effects so, we will need to decide when planning our music video weather or not to include CGI. The use of CGI effects isn't conventional for the phsycedelic rock genre so as a group we may choose to leave CGI out of the video.

Conclusion – explain what you found useful within the research; how you will incorporate your results into your music video, and what you might do differently if you were to carry out the research again

From this research I found some answers useful such as the type of music video people prefer and finding out what makes a music video un-enjoyable. From these results we can plan our music video to fit ideas that people like, for example a strong narrative in a music video, this will help us create the best music video possible for our target audience as we can see what they like from music videos. If I were to carry out this research again I would have asked for more detail on questions and I would have asked what their favourite music video is, this would give us an idea of what music videos our target audience like so we could use that along with our other feedback to make the best music video. Specifically I will plan to include the artist in the music video, this is due to our research showing that that is what our audience prefer when watching music videos.

Vox Pops.

We made a vox pops questionnaire as it has relatable information regarding our music video, we asked people of different age ranges questions about a music video made by Tame Impala and we asked for some opinions on it, then we also asked questions about how they would improve the music video and what they did and didn't like about it, this gives us a greater idea about what specific ideas people like in music videos, this can be related to our own music video.  Vox Pops are unique as they are more detailed questions that give more detailed answers on what we will plan on including in our music video, this is because it has the people we are asking the questions answering questions on our specific genre which we can apply directly to our music video.

The 5 questions used for my vox pops were:

1. Do you like Tame Impala
2. Did you enjoy the Feels Like We Only Go Backwards music video, why?
3. What elements did you enjoy about the video?
4. What elements didn't you enjoy about the video?
5. What improvements would you make?

All five videos are in video above.

We looked at three different subculture theories one theory from Grant McCracken which says 'The postmodern world is full of diversity, dynamism and creativity'

McCracken says that 'if we look at the array of values, and ideologies then we can’t say all sub cultures come from one culture.' The next theory we looked at was from CCCS (Centre for Contemporary Cultural Studies) their view on subcultures goes against McCrackens view, it assumes that all subcultures come from one culture. The third theory we looked at was from Hebdidge, he came to the conclusion that although some people think subcultures only appear to be different but deep down they are the same, he says 'if you look deeper, there is enough richness to warrant renaming ‘subcultures’ as ‘little cultures’.

Looking at these theories has been useful for our group as we have a better understanding of sub-culture and how they effect society and the specific music genres. As a group we have chosen to apply Grant McCracken's theory to our music video as our music video is being made for a song that is part of a small sub-genre of music so we feel that the idea of sub-cultures being unqiue is true and we can apply individual conventions and ideas to our music video that are part of conventions from the sub-genre of phsycedelic rock, we can apply this theory in our own music video as we want our music video to be different and diverse, which is relating to our genre which is unique, this will help create a good music video that has a diverse narrative.