Photo shoot- Miss Miller

Intro

      During the filming of our music video we took pictures of the surrounding setting, such as buildings or other features, we also took photos of our artist in the locations that we filmed our music video in, some photos are out of context with the narrative of the music video but some photos fit in with the music video as that could be where the artist stood during the music video for example. We will be using the photos in our digipak, and our magazine adverts, this will allow us to make a digipak that is related to our music video and have a more personal feel for the audience. We took a variety of pictures as it will allow me to have a choice of what photos to use for my digipak and magazine advert, also some photos might not come out as well as we thought they might so would not be usable so when a variety of photos are taken this allows for error.

Main

    

       I took this picture as I felt that it would be good to use on the cover of the digipak or magazine advert, as the artist in our music video is the focus, the body language and facial expressions as well as the setting and lighting are all conventional to the genre and relate to the narrative of our music video so fans would be able to relate them and this would make the artist seem creative as it is all linking together. This image is very conventional of the genre as it shows the artist and he is still in character form the music video this is what is seen on tame impalas digipak, where the artist is seen as the focus of the image. I feel that this image will help build a relationship between the artists and the audience as it follows the narrative of the music video which the fans would like, also I feel that the image uses lighting and colour well and the body language of the artist is also good, these will all be useful to us if we choose to place the image on the digipak or magazine advert as it wouldn't need to be edited and would fit the conventions of the genre that we are trying to keep to. The representation of the artist from this image is that he is lonely and moody, this is again relating to the lyrics in the song used in our music video.

       I took this image as I felt that it was an exciting image with lots going on, firstly there is a lot of people in the picture and this makes the image exciting, the building in the middle is a very famous building in London so this image will be relate able for the audience. I intend to use this image on a side of my digipak, I feel that this would be good for the digipak as it is an exciting image and tells a bit of a story and is relate-able for the audience, which is important for a digipak as the are supposed to be personal to the fans of the artist. This image isn't conventional of the genre but it also isn't subversive as Tame Impala used a image on their album front cover that is of a park and building with people in the foreground, so in this context is fits into the genre conventions, the image will be good to use on the digipak in this case, but I feel that it wouldn't be good for the magazine advert as it doesn't have any relevance to the artist. The image will not help build a relationship between the artist and the audience but, it will be an interesting image to include on the digipak and the audience might enjoy the image. If used in the digipak we would edit the image to make it more conventional to the genre, this would include adding phsycedelic effects.

      This image was taken as I felt that it was a nice setting and it goes with the narrative of the music video, as the artist is on his own and this is what is shown in the music video and relates directly to the breakup element of the song and narrative. I will include this image on the digipak as it helps create a relationship between the artists and the audience as he is looking directly into the camera, which makes the audience feel as if they are involved in the scene. And the looking at the audience creates the link between the audience and the artist. The image relates to the narrative as he is on his own in a London setting, this would be interesting for the audience as they see the link between the digipak and the music video. This image could possibly be used for the back cover of the digipak this would also have the lyrics on.

I took a picture of this as I felt the clouds were abnormal, and could be seen as conventional to the genre as it is quite unusual and the images of sky have been used on other digipaks that I have seen, so I though that I could use my own image. I have decide to use this image on either my digipak or magazine advert, I think by using it on my magazine advert, it would intrigue people that see the image as it looks different, then they would see the advertising for the album and might be keen to buy it. This image is conventional to the genre as I have seen other album covers use picture of the sky for their album, such as Tame Impala and their album cover for Innerspeaker. What I think is good about this picture is the pattern in the clouds which are unusual so will be nice to look at for people looking at the magazine advert, it also fits the genre conventions as it isn't a 'harsh' image it is a nice picture which fits the relaxing nature of the genre. This image will be enjoyable for the people that see it and it could persuade them to buy the album. This image could possibly be edited to fit genre conventions by using bright colours for example

Conclusion

I enjoyed taking the photos for the photo shoot and I felt that all the photos came out well and could be used in the future on either the magazine advert or on the digipak, I felt that the images were easy to take, but the lighting for the first image was hard to get right so took some time, after that though I feel the image was taken well. The main struggle was people walking infront of the camera when taking a picture, although this wasn't a major problem. The images give the artist a positive representation as it makes him look creative with the different pictures and the picture of him fits the narrative or the music video.
As a group we will make our own digpaks and magazine adverts before joining and working on one joint one where our ideas will come together.

Risk assessment- Miss Georgiou

It is important to consider what risks there are during the filming process, as this will prevent form any incidents as we are aware what could go wrong and will try to prevent anything from happening.

We followed any risk assessment made before the filming process very closely during the filming of our music video, as we knew that it was important to do so, it made the filming of our music video safer and it helped prevent any incidents from happening such as personal  injury or people stealing our equipment.

Filming schedule- Miss Georgiou

The filming schedule was important during the filming process as it gave us a guide to what locations and basic ideas of the narrative we were filming on each day, this helped with logistics of getting to the location, remembering the narrative that was due to be filmed and getting equipment ready for filming, along with the storyboard the filming schedule has made sure that we could get all the filming done in good time and the whole group knew what we was doing and where we were filming.

We did follow the filming schedule generally, but for some locations we might go off track in the moment and film at another location near by, this would allow us to take more shots and would benefit our music video.

Planning Digipak - Miss Miller

Intro

      Digipaks are important for artists as they offer a different and more personal experience of the album for the fan of the artist, this an help the artist to gain a larger fan base. As opposed to the traditional jewel CD case that doesn't allow for much creativity or the artists personality to come across as it does from the digipak the artists can make that include personal messages, and photos that are not included on the jewel CD case. I will be creating a digipak for my artist and song that I am making the music video for, planning the digipak is important in the creation process as it allows for changes to be made in the planning which will improve the final product as the good and bad ideas will both be looked at to see if they help create an effective digipak.

Front cover will include some artwork with the clear name of the artist and the album name, this will attract the audience to llok at the digipak and buy it.

The CD will be simple with a picture spread across as the design with the album name and artist name.

The next side will be the lyrics side to the song we are making the music video for, this will help the fans memorise the lyrics to the song.

The next slide will include a picture of the artist, this will show the audience what the artist looks like.

One side will have the personal message from the artist to the fans, this will give them a feeling that the artist wrote the message to them personally gaining the artist fans.

The back cover will have the track list, this will be clear for people looking at the digipak in shops so they get an understanding of what the digipak contains.

Main

·         Explain why you have decided to use certain elements within your digipak, and how it has made your artist’s album appeal to your target audience, as well as promote your artist effectively, and how it differs from a jewel CD case.

   o   Colours 

        I have decided to use some use of bright colours within my digipak for example the CD and front cover    have some use of bright and colours as it is conventional for the phsycedelic rock genre to have some bright colours. Apart from these use of colours I have decided to keep the digipak simple with limited use of colurs on pages where there is dialogue, which is three pages. Also the picture I decided to include is in black and white, I felt that this would add a more unique element to the digipak.

     o   Conventions of genre – whether have conformed/subverted and why

      I feel that I have met some conventions of the genre with this digipak as it contains use of bright colours which will attract the target audience of 16-35 year olds as it makes the digipak seem mordern, and also recogniseable for the audience that like the genre as they will notice the digipak with the colurs on the front cover and be attracted to it and might be convinced to buy it. WIth the rest of the digipak I have subverted the general stereotypes as I chose to use basic colours which is in relation to the narrative of the music video and the lyrics of the song, which is about a breakup, which will make the digipak relate to the dark nature of the song and music video, this will make the digipak more effective for the audience as they will be able to relate the this and it will make the artist seem to be thoughtful and want the fans to enjoy the artists product. The digipak also conforms to genre conventions as it includes a picture of the artist, this will show that the artist is involved in the digipak and will make the digipak more personal to the fans which is important.

    o   Images used

kI chose to use an image of our artist in our music video that was taken during the filming of our music video so it will be relateable for the audience to the music video, the image is included to improve the relationship the audience and the artist as they can see his body language and his facial expressions which show that he is sad, this is related to the narrative of the music video. This will represent the artist as moody, this will help build the relationship between the fans and the artist again as they can see what he is feeling.

  o   Layout/design

      The layout of my digipak is standard for most digipaks. My digipak includes features such as a front cover, CD,  a note to fans, an image of the artist, lyrics for the song, and a list of the songs in the album. 

  o   Typography

        I have decided to use basic typography for my digipak as it makes it easy to read for the fans. The note to the fans is in the artists handwriting I have decided to include this as it shows that the artist has put in time to personally write to the fans, which will help to build the relationship between the fans and the artist.

  o   Language

        The language I have used in my digipak is standard again so it is easy to read and understand for the audience. The personal language I decided to use for the note to the fans will show the personality of the artist, this will build the relationship between the fans and the artists as they see what the artist is like and they will like the message to them.

  o   Think about connotations of all of the above

 The connotations that can be taken from this digipak is that the album is part of the phsycedelic rock genre as it has some use of the conventional colours, then also it has some personality and creativity behind it which is seen through the image included and the basic colours used throughout the rest of the album.

Conclusion

      I found this useful for the creation of my digipak when I will be using photshop as I can see what images that I would like to use in my digipak that I will take during the filming of the music video. The use of photoshop will benefit my digipak as I could use filters and effects that would make the digipak more conventional to the genre. I am more aware of the picture I need to take during my filming  process as I have seen that it is important for digipaks and would benefit my own if there was an image of the artist included.

Planning editing styles- Miss Georgiou

Introduction.
It is important to include a range of editing styles in a music video as it helps the narrative and concept of the video and also the different editing styles can engage the audience, this would help fold the audience to enjoy the video and will benefit the fans and audience relationship. Without different editing styles the video would be boring and wouldn't engage the audience as they would be watching the same pace of shots and the narrative would be too slow and wouldn't capture the concept of the music video.

Analysis-
Time lapse
We have decided to use a time lapse in our music video, we felt that this editing style would be unique to our music video and it isn't conventional to the genre so would make the music video stand out among others, the time lapse add a good effect to our music video and helps the flow of the narrative and relates to the lyrics as the artist is standing still while it appears the world is travelling fast around him.
Reverse footage
The reverse footage is an important editing style in our music video as it directly relates to the narrative and the lyrics of the video, the basic idea being that the lyrics are 'it feel like we only go backwards' then the reverse footage will show the whole music video in reverse. This isn't conventional to the genre but we felt it would be beneficial to our music video and help engage the audience to the video.
Slow editing
The use of slow editing in our music video is conventional to our genre as some music videos in our genre are more concept based and use slow editing to give the full effect of the concept rather than use a fast paced editing which usually benefits the narrative based videos in the genre. This editing style suits the pace of the song too as the song is slow, this will suit the narrative and fit Goodwins theory. Artists in this genre typically use slower paced editing as it is conventional, mainly because the songs in the genre are slow. As the lyrics are about the relationship going backwards the slower editing style suits the lyrics.
Fast editing
The use of fast editing in our music video is used to show the dramatic event during the break up scene and it helps represent the artist as angry and sad. The editing style isn't conventional to the genre as most videos prefer the use of slow editing styles. I would like to include this in my music video as it makes the breakup scene more dramatic and will engage the audience from the start of the video. This isn't conventional to the genre but fits the lyrics of the song so we have decided to include it in our video.
Colour tints
I would like to include colour tints in our music video as it engages the audience and makes the music video conventional to the genre, which will attract fans of the genre to our music video and will help create fans for our artists as he is recognised as making music conventional to the genre.

Summary- 

Our target audience can build a relationship with our target audience through our editing styles, especially as we have chosen to use genre conventional editing styles such as colour tints, also the use of editing styles such as a time lapse will engage the audience to our music video. The different paces that our music video will give the audience a chance to form their opinions on the character and this will build the relationship between the audience and the artist as the video goes on.

Music video storyboards- Miss Georgiou

Storyboards

·         What is the purpose of a storyboard?

       The purpose of  a storyboard is to give a guide during the filming process of what shots we can film at what stage and what the precise shot is. The storyboard allows the planning of the music videos to be detailed and you can see what shot type it is, how long the shot lasts for, the angle, setting of the shot, actors, lighting and sound.

·         How did you use your primary and secondary research that you carried out, to plan your music video?

       We had decided to carry out research via vox pops and a questionnaire where we asked over 40 people about what they like about a music video and the music video that was conventional to our genre, from this we knew what we have to include in our music video such as a more narrative and concept based music video rather than a performance based music video, form this we decided to only include small performance segments. The primary and secondary research that we carried out was very helpful in this way as it made our music video be more enjoyable for the large audience and target audience that we asked in this research.

·         How did you and your group storyboard your music video

      Our group decided on the basic narrative together with individual ideas being discussed, then we decided what shots, lighting, setting and other elements that we planned through the storyboard. We drew each shot out so we had a basic idea of what the shot would look like.

·         How did you share the responsibility?

        We shared responsibility by all giving our own ideas and then discussing them, this was the most efficient and productive way of making the storyboards and narrative, and the responsibility wasn't pinned on anyone person.

·         Did you follow your storyboards, or did you make changes? Answer this question after you have filmed

      We used the storyboards as a guide, and when we got to the location we might have to change the original idea, or improve it from the original, also whith some shots we followed the storyboards exactly, but other shots we decided not to film.

·         Include your storyboards 

Planning magazine advert- Miss Miller

Intro

Magazine adverts are very important for promoting artists albums as they reach a wide audience that might not have known about the band or the album and this magazine advert is a chance to convince them to buy it. Good magazine adverts are clear with the bands name and album name and usually have some clever artwork or a picture of the band that engages the people see the advert to read more about the album, this would then show them the album and why they might want to buy it.

I will be creating a poster for the album of my chosen artist, I will be making it with consideration of conventions of the genre and what the bands image is from the advert, this will be good to help sales of the album as it recognisable as the bands album and conventional to their genre. The specific conventions and artwork that I would like to use on my magazine advert will have to be planned well as it could end up not being what I thought in my head and wouldn't suit the band or album, this could lead to loss in sales.

o   Colours
I have decided to use bright colours for the artwork around the bands name for my magazine advert, as I feel that this fit conventions of the genre of the bright colours and catches the attention of the reader of the magazine. This is opposed to  a plain magazine advert that would not look interesting to the reader of the magazine. The colours appeal to our target audience as our target audience is quite young and would be attracted to the bright colours as it makes the magazine advert look modern. The diversity of the genre allows me to use these bright colours as the genres audience likes uniqueness and the bright colours, I feel are unique and will attract a large audience.

o   Conventions of genre 
This magazine advert has conformed to the conventions of the phsycedelic rock genre as it includes the bright colours that are popular within the genre, this would be attractive for fans of the genre who see the album cover and people who see the bright colours as modern and interesting and look at the magazine advert in more detail.

o   Images used
The main image that I used for this magazine advert is of the main character in our music video sitting at stairs, this relates back to the album name of Lonerism as he is sitting on his own. This isn't conventional to the genre as typically the music videos and the magazine adverts are very separate but I felt that by combining them together this would give both the music video and magazine advert more meaning.

o   Layout/design
The layout of my magazine advert is simple as there is three main segments, the top with the bright colours and band name, the middle with the image and the bottom with the song name, this makes the magzine advert simple to see and read for the audience. It also makes the name of the album and name of the band clear to the audience.

o   Typography
The typography that I chose in my planning stage is fairly simple and basic, this allows for easy reading, which is important in magazine adverts as it can be read quickly, and people might not look at the page with the advert for very long. The font is slightly unusual as it misses some lines of letter, for example the 'A' is not a normal 'A' this makes the magazine advert identifiable and give the band a reputation of being unique. I wan't this unique typography to represent the artist, as it is a unique font and I feel it fits the conventions of the genre and will get the artist recognised by his diversity, this will help grow a fan base for the artist.

o   Language
The language that I chose to use in my magazine advert is basic as I wanted it to be quick and easy to read for the audience. Also it is conventional of the genre to not have a lot of writing on the magazine advert or the album cover so it is acceptable for my own magazine advert.

o   Think about connotations of all of the above
The connotations that come from my magazine advert are that the band is modern and conventional to the genre, this is seen through the bright colours use in the magazine advert. Also there are positive connotations that come from the magazine advert such as showing our artist to be unique and diverse, but also conventional to our genre, this will help the artist get fans.

Conclusion

I found making this draft magazine advert very useful as it made me realise what conventions I defiantly need to include in my magazine advert to make it conventional such a s the colours. And also it made me see how the artwork on the magazine advert can be effective at engaging people to the album and band. I feel like I am more aware of the pictures I need to take for my magazine advert as I feel that the images I used could be better, and more realistic and by taking the pictures in a live setting it would be more effective and look better for my magazine advert. The names of the artist and album will be different when I make the final magazine advert but this is a name before we decide what to call our artist.

Digipak analysis- Miss Miller

 you will analyse and discuss all the areas of the digipak, explaining how they represent the artist in order to appeal to an audience and represent/subvert their genre

Intro – Explain what the purpose of a digipak is (refer back to bullet points and comparison with CD case). State what digipak you have chosen to analyse and why.

The purpose of a digipak is to carry the CD of an artists album, they are generally made out of cardboard and have six sides that show artwork chosen by the artist, this allows for some artists to be creative with the artwork, some include personal messages to the fans of the artist and some contain lyrics to some of the popular songs. These special features from digipaks make the more personal to the fans of the artist, creating a bond between the artist and the audience, which can get the artist loyal fans. 
Compared to CD cases made of plastic the digipak isn't as durable and this can lead to damage of the CD if the case is breaks. For CD collectors they would prefer plastic cases for albums as they are easier to store in stacks and more durable offering bette protection for the CD.

In this post I will be analysing the digpak made by Tame Impala for their second album 'Lonerism', this is relevant to my group as we have chosen to make a music video for Tame Impala and will also make a digipak for the song we have chosen from them. This will allow us to get a good understanding of conventions that are carried in the phsycedelic rock genre digpaks.

 Representation of the artist
The representation of the artist on this digipak is vague it shows what the audience perceive to be a band member on the floor laying down playing guitar in two different places, in both pictures he has instruments around him and appears to inside. From this the artist are shown to be musical, this is seen by the instruments he is with, this creates a relationship between then artist and the audience as the audience see that the band are passionate about the music they make, this helps the band to get fans as they are known to be talented and good at making music. From the photos of the artists relaxing for their digipak the audience can also see that they are relaxed, this can be used to describe their music as well as it is relaxing to listen to this is a clear message that the artists are trying to put forward with their digipak.
The front cover of the digipak shows the artist to be very unique, as it is completely different to any conventions, it also shows a message from the front cover as the image is of a protest, this shows the audience that the artist is rebellious, and is opinionated, this could gain him fans as people like artists who spread messages through their work and believe in thing which is what this artist does.
 Connotations of digipak.
The digipak for this album has a few connotations that the artist can see, for example the front cover is an image of a park where the point of view is behind gates, this could suggest to the audience that the pint of view of the band is behind a barrier when they made this album or digipak, this could also relate to the album name of lonerism which also suggests that the artists have written an album about being alone, this makes sense to the audience after listening to the album as the album is about a break in a relationship.

Colours.
This digpak has used lots of different colours the main colour filter used is an orange filter, this is conventional to the phsycedelic rock genre as many bands use bright colour filters in their music videos and on their posters, magazine adverts and albums. The point of including the colour filter is to make the audience recognise the digipak as a physcedelic rock digipak, this could attract audiences that like the genre but don't know of the band, so when they see the digipak they would see that they might be like other bands from the same genre.

Design and Layout.
The digipak has a basic layout, it uses artwork as the background with either track listings, lyrics or the album name over the top. There are two sides of the digipak that are just artwork, with the filters that show the genre conventions. The point of having a basic digipak layout is to let the audience see the content on the digpak rather than focus on the image of the artist or artwork, the digipak can still be appreciated for its artwork, but the band clearly wanted the audience to focus on the content such as the lyrics and song names.

Choice of image.
The choice of images for this digipak are clearly chosen for the audience to enjoy, they also carry on the story told by the songs in album such as the pictures of the band member alone with his instruments, the point of view picture of the park with the gates in front and the forest picture without anyone else in the picture. The images are not very detailed, but this is conventional for the genre and they would rather the audience concentrate on the artwork of the digipak or the music in the album. This creates a more personal experience for the people who have the digipak as they can see the creativity behind the artwork and how it relates to the songs and the album.

Typography.
There isn't a lot of writing on this digipak, but the two main places where there is writing the font is basic and isn't very creative, it is there more to tell the audience the name of the album and the band name, not to give any for of connection to the band or build the relationship between the band and the artist. the typography is in a colour so that is contrasting to the background making it clear to read.

Style of language.
There isn't a range of style of language in this digipak, this isn't conventional to the genre as some other digpiaks from the same genre have lots of writing on them or a personal message to their fans, this digipak doesn't have this it only has the name of the album, band, lyrics and names of the songs. This may be disappointing for the audience as they might have expected a more personal message from the band to them as that is not unusual on dgipaks, so for fans of the band they may feel a bit disappointed with the band.

Summary.
I will use this research to better plan my own digipakk, I have seen that the artwork on this digipak is clever as it links the theme of the album to the artwork, this is something that I could consider for my own digipak. Also as the digipak isn't very personal to the fans of the band, I would consider making my own digipak more personal by using different styles of language and typography to make the digpak more personal to the fans. The digipak successfully promotes the artists image, as it shows he belives in thing and his music is meaningful as well as his artwork, it also makes sure to highlight that he is talented through the pictures of his instruments. Overall the digipak will be successful in gaining the artist fans and selling the album.
This research was beneficial as it showed how diverse the genre we have chosen is, this shows me that we can have more freedom when producing our digipak and can also use the digipak to show the audience the artist is passionate about his art and music which a digipak is a good platform to show.

Research into music labels- Miss Georgiou

Major Record Labels

Definition:

Large companies within the music industry that may also own smaller record labels.

 1.      Who are the major labels in the UK currently?

Universal Music Group the largest record group in the world, Sony Music Entertainment and Warner Music Group are the three main record labels that operate in the UK they all make millions of pounds profit every year.

2.      Who do the major labels manage?

These labels manage many very famous and successful music artists.

Universal Music Group own artists such as, Elton John , Emeli Sande, Fall Out Boy, Fat Boy Slim, Florence + The Machine, Jake Bugg, Kaiser Chiefs,  Ellie Goulding, Kate Perry, Sam Smith,  Iggy Azalea,Taylor Swift and 50 Cent.

Sony Music Entertainment own artists such as Miley Cyrus, Daft Punk, Olly Murs, Tine Tempah and One Direction.

Warner Music Group own artists such as James Blunt, The Ramones, B.o.B, David Guetta, Coldplay, Fleetwood Mac and Ed Sheeran. 

3.      Do the major labels own smaller companies and which artists do they manage?

These major music record labels own smaller companies that nay be more genre specific and have smaller artists.

Universal- Universal own smaller companies such as Interscope Records,

Island Records, Def Jam Recordings, Polydor Records, Capitol Records. These smaller companies own artists such as Cold Play, Ed Sheeran and Linkin Park.

Sony Music Entertainment- They own Smaller companies such as Columbia Records, Ultra recordings and Epic records. Some artists signed to these smaller companies include, Calvin Harris, David Guetta and Mariah Carey.

Warner music- They own subsidary companies such as Atlantic Records, 

Warner Bros. Records, Rhino Entertainment, Warner/Chappell Music, Elektra Records. These smaller companies own artists such as AC/DC, Aphex twin and Cee-lo Green.

4.      Are there any links within Media e.g TV/Film/Magazines etc

All of the three music labels are part of large corporations that have links within the media industry, weather it is magazines, films or TV channels. These would benefit the artists signed to them as they will get better treatment and recognition  by their own company, this would help to build their fan base.

Independents

Definition:  Independent music labels are smaller companies that own artists that can be of any level of success, they usually are helped in ways by larger  companies for licensing or distribution. Most artists start off with a smaller record label on their journey to success. 

1.      Identify some of the independent labels in the UK and a brief history of each.

RAM Records-  RAM Records is an independent record label established in 1992 by Andy C with the help of close friend Ant Miles. It is one of the major labels specialising in drum and bass. Artists such as Sub Focus, Chase and Status and Wikinson.

Rough Trade Records is an independent record label based in London. It was formed in 1978 by Geoff Travis who had opened a record store off Ladbroke Grove. Having successfully promoted and sold records by punk, very early indie pop and early post-punkbands such as Buzzcocks, The Smiths and Desperate Bicycles. Artists such as Arcade Fire, The Libertines and The Strokes.

Domino recording company-   Is an independent record label based in London, Founded in 1993, by Laurence Bell and his partner Jacqui Rice.  Recent high profile releases from Anna Calvi, Franz Ferdinand, Arctic Monkeys, and The Kills have only acted as a catalyst to this, and Domino is now one of the longest running and most successful independent record labels in the UK.

In my opinion I don't think that the music industry in the UK should be dominated by 4 companies as it is limiting the amount of good music that can become successful without the major funding from these companies, this is not positive for the music industry but the smaller companies still work hard to give un-successful artists a chance to become successful and they often do if they are talented enough.  From this point of view I don't think the domination of the 4 companies  is entirely bad as it can give the chance to un-signed artists to sign for the independent labels. Such as bands like The Strokes who could have been turned down by a larger recording company earlier in their career.

Independent labels might not make as much profit every year as the major labels but relative to their size they can become very successful and the artists that belong to them can also become major artists that become legends in their genre or music in general.

Independent music labels can offer smaller artists that might have been rejected by major labels, but then grow and produce good quality of music and become successful, without these independent music labels these artists wouldn't be prominent in their genres and the music industry.  Such as successful artists Chase & Status who are signed to independent company RAM records.

Planning Lighting and colour- Miss Georgiou

It is essential that there is a range of lighting styles and colours used on music videos to keep the audience engaged in the music video and to help fit the conventions of the specific genre that your music video is for. For example to fit the phsycedelic rock genre conventions a wide variety of bright colours would fit the conventions of the genre, this will make the video recognise able to the fans of the genre and they will be entertained by the colours used. Also a wide range of colours and lighting styles are important as they allow the audience to see the video as if the video is too dark they won't be able to see what is happening, this would make the video very un-enjoyable.

The colour tints dark, red, green, blue, purple are the ones we have chosen to use in our music video, we have decided on these as they fit the conventions of the phsycedelic rock genre and are all bright colours so will add a different feel to the video that will engage the audience.

Low Key Lighting, will be in main use throughout the video as we are filming at night time, this will be clear to the audience but the video will be viewable as there are street lights and other lights around that will highlight the character and the setting. This level of lighting isn't particularly conventional to the genre as from the research that I have carried out there isn't a conventional level of lighting that is used in most music videos, the level of lighting is used more to fit the concept or narrative of the video and that is what we have chosen to do.

High Key Lighting, this will be used on the other hand in locations which are indoors, as brighter lights are used throughout these particular settings these will include Liverpool Street Station and the house.

The target audience of our music video can build a relationship with our artist through the lighting and colours selected as we have chosen levels of lighting that will clearly show the emotions through the body language and facial expressions in the video, this will help the audience connect and build a relationship with the artist and they will enjoy the video more.
The colours in the tints we will place over some shots in our music video will match the conventions of the phsycedelic rock genre, which is to use the different colours and patterns in the videos. By including this the narrative and concept parts of the video will be more engaging for the audince and the fans of the genre will be entertained by this and will enjoy it.

Planning artist image- Miss Georgiou

Introduction- Why is an artist representation essential within a music video?
The representation of an artist is very important in music videos and especially in our music video as it is what helps build the relationship with the audience and the artist, it also helps the music video fit genre conventions and helps build the narrative of the music video.

Analysis- Explain what costumes, hair and makeup your artist will have in your music video

Jazz- Trainers, jacket, shirt and jeans. Normal hair and no makeup

The representation of our artist in our music video is not conventional to our music genre as we have chosen to have our artist wear normal clothes, this is opposed to other outfits that i have seen in phsycedelic rock videos from the research i have made, which have included clown outfits or other outfits that matched the concept of the specific music video, this would typically include lots of make up to match the costume of the actors in the music video. For our music video we are trying to target a larger and more mainstream audience than other phsycedelic rock videos so we wanted to make our main character in the video relate able to the larger audience, to do this we have decided for him to wear normal clothes, this shows the audience that the person in the video is normal like them so they can relate to him, this helps build the important relationship between the audience and the artist, which will attract a larger audience to the video as people will enjoy the video more.


Robyn- Jumper, jeans, t-shirt, shoes. Light makeup, and normal hair.

For the female 'girlfriend' character who appears at the start scene of the music video we have again decided to take the unconventional route to keep the music video relate able for the audience which will help to build the relationship between the audience and the artist, this is as she is relate able to them because she is just represented as a normal girl. The clothes she is seen wearing in this video are normal clothes that are comfortable for her as she is in a house so its appropriate for her to be dressed in casual clothes they are also more relate able for the audience. The hair and makeup for this character will be basic and this fits with the setting of the house as she doesn't need to have full make up or special hair if she is at home. This character isn't conventional to the phsycedelic rock genre but the character is in our music video as we are aiming for attracting a larger audience and this character will help do this as she is relate able for the audience.


Summary- How can your target audience build a relationship with your artist through image that you have selected?
The target audience for our music video is people aged 16-45 and also a more mainstream audience than what other phsycedelic rock music videos aim for as they are generally made for a niche audience. The artist image that we have selected is one that will help build the important relationship between the artist and the audience as the artist and other character have been represented as normal people that the target audience will be able to relate to as they wear normal clothes and act like normal people. This should be engaging for the audience and will help them enjoy the music video more than they would if they couldn't relate to the the characters.