Thursday, 6 November 2014

Planning magazine advert- Miss Miller


Intro
Magazine adverts are very important for promoting artists albums as they reach a wide audience that might not have known about the band or the album and this magazine advert is a chance to convince them to buy it. Good magazine adverts are clear with the bands name and album name and usually have some clever artwork or a picture of the band that engages the people see the advert to read more about the album, this would then show them the album and why they might want to buy it.

I will be creating a poster for the album of my chosen artist, I will be making it with consideration of conventions of the genre and what the bands image is from the advert, this will be good to help sales of the album as it recognisable as the bands album and conventional to their genre. The specific conventions and artwork that I would like to use on my magazine advert will have to be planned well as it could end up not being what I thought in my head and wouldn't suit the band or album, this could lead to loss in sales.


o   Colours
I have decided to use bright colours for the artwork around the bands name for my magazine advert, as I feel that this fit conventions of the genre of the bright colours and catches the attention of the reader of the magazine. This is opposed to  a plain magazine advert that would not look interesting to the reader of the magazine. The colours appeal to our target audience as our target audience is quite young and would be attracted to the bright colours as it makes the magazine advert look modern. The diversity of the genre allows me to use these bright colours as the genres audience likes uniqueness and the bright colours, I feel are unique and will attract a large audience.

o   Conventions of genre 
This magazine advert has conformed to the conventions of the phsycedelic rock genre as it includes the bright colours that are popular within the genre, this would be attractive for fans of the genre who see the album cover and people who see the bright colours as modern and interesting and look at the magazine advert in more detail.

o   Images used
The main image that I used for this magazine advert is of the main character in our music video sitting at stairs, this relates back to the album name of Lonerism as he is sitting on his own. This isn't conventional to the genre as typically the music videos and the magazine adverts are very separate but I felt that by combining them together this would give both the music video and magazine advert more meaning.

o   Layout/design
The layout of my magazine advert is simple as there is three main segments, the top with the bright colours and band name, the middle with the image and the bottom with the song name, this makes the magzine advert simple to see and read for the audience. It also makes the name of the album and name of the band clear to the audience.

o   Typography
The typography that I chose in my planning stage is fairly simple and basic, this allows for easy reading, which is important in magazine adverts as it can be read quickly, and people might not look at the page with the advert for very long. The font is slightly unusual as it misses some lines of letter, for example the 'A' is not a normal 'A' this makes the magazine advert identifiable and give the band a reputation of being unique. I wan't this unique typography to represent the artist, as it is a unique font and I feel it fits the conventions of the genre and will get the artist recognised by his diversity, this will help grow a fan base for the artist.

o   Language
The language that I chose to use in my magazine advert is basic as I wanted it to be quick and easy to read for the audience. Also it is conventional of the genre to not have a lot of writing on the magazine advert or the album cover so it is acceptable for my own magazine advert.

o   Think about connotations of all of the above
The connotations that come from my magazine advert are that the band is modern and conventional to the genre, this is seen through the bright colours use in the magazine advert. Also there are positive connotations that come from the magazine advert such as showing our artist to be unique and diverse, but also conventional to our genre, this will help the artist get fans.

Conclusion
I found making this draft magazine advert very useful as it made me realise what conventions I defiantly need to include in my magazine advert to make it conventional such a s the colours. And also it made me see how the artwork on the magazine advert can be effective at engaging people to the album and band. I feel like I am more aware of the pictures I need to take for my magazine advert as I feel that the images I used could be better, and more realistic and by taking the pictures in a live setting it would be more effective and look better for my magazine advert. The names of the artist and album will be different when I make the final magazine advert but this is a name before we decide what to call our artist.

2 comments:

  1. You have provided a basic analysis of your plan, explaining why you have chosen some elements to use within your advert.

    You need to:
    1) Make sure you explain all the connotations fully (bright colours - link in with element of diversity etc.)
    2) Elaborate on some of your points by explaining how you want elements used to represent and promote the artist
    3) Remember your artist's name will be different to the artist you are copying! - say that this will be different for your actual advert and you have used this as an example
    4) Make sure you really consider the connotations of elements used and how the artist is represented

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  2. Although you have explained some of your points in more detail, these are still very summed up and do not explain the full extent of your ideas. Think carefully about the hidden meanings/connotations of everything and how this will appeal to your TA overall.

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