Planning editing styles- Miss Georgiou

Introduction.
It is important to include a range of editing styles in a music video as it helps the narrative and concept of the video and also the different editing styles can engage the audience, this would help fold the audience to enjoy the video and will benefit the fans and audience relationship. Without different editing styles the video would be boring and wouldn't engage the audience as they would be watching the same pace of shots and the narrative would be too slow and wouldn't capture the concept of the music video.

Analysis-
Time lapse
We have decided to use a time lapse in our music video, we felt that this editing style would be unique to our music video and it isn't conventional to the genre so would make the music video stand out among others, the time lapse add a good effect to our music video and helps the flow of the narrative and relates to the lyrics as the artist is standing still while it appears the world is travelling fast around him.
Reverse footage
The reverse footage is an important editing style in our music video as it directly relates to the narrative and the lyrics of the video, the basic idea being that the lyrics are 'it feel like we only go backwards' then the reverse footage will show the whole music video in reverse. This isn't conventional to the genre but we felt it would be beneficial to our music video and help engage the audience to the video.
Slow editing
The use of slow editing in our music video is conventional to our genre as some music videos in our genre are more concept based and use slow editing to give the full effect of the concept rather than use a fast paced editing which usually benefits the narrative based videos in the genre. This editing style suits the pace of the song too as the song is slow, this will suit the narrative and fit Goodwins theory. Artists in this genre typically use slower paced editing as it is conventional, mainly because the songs in the genre are slow. As the lyrics are about the relationship going backwards the slower editing style suits the lyrics.
Fast editing
The use of fast editing in our music video is used to show the dramatic event during the break up scene and it helps represent the artist as angry and sad. The editing style isn't conventional to the genre as most videos prefer the use of slow editing styles. I would like to include this in my music video as it makes the breakup scene more dramatic and will engage the audience from the start of the video. This isn't conventional to the genre but fits the lyrics of the song so we have decided to include it in our video.
Colour tints
I would like to include colour tints in our music video as it engages the audience and makes the music video conventional to the genre, which will attract fans of the genre to our music video and will help create fans for our artists as he is recognised as making music conventional to the genre.

Summary- 

Our target audience can build a relationship with our target audience through our editing styles, especially as we have chosen to use genre conventional editing styles such as colour tints, also the use of editing styles such as a time lapse will engage the audience to our music video. The different paces that our music video will give the audience a chance to form their opinions on the character and this will build the relationship between the audience and the artist as the video goes on.