Planning Lighting and colour- Miss Georgiou

It is essential that there is a range of lighting styles and colours used on music videos to keep the audience engaged in the music video and to help fit the conventions of the specific genre that your music video is for. For example to fit the phsycedelic rock genre conventions a wide variety of bright colours would fit the conventions of the genre, this will make the video recognise able to the fans of the genre and they will be entertained by the colours used. Also a wide range of colours and lighting styles are important as they allow the audience to see the video as if the video is too dark they won't be able to see what is happening, this would make the video very un-enjoyable.

The colour tints dark, red, green, blue, purple are the ones we have chosen to use in our music video, we have decided on these as they fit the conventions of the phsycedelic rock genre and are all bright colours so will add a different feel to the video that will engage the audience.

Low Key Lighting, will be in main use throughout the video as we are filming at night time, this will be clear to the audience but the video will be viewable as there are street lights and other lights around that will highlight the character and the setting. This level of lighting isn't particularly conventional to the genre as from the research that I have carried out there isn't a conventional level of lighting that is used in most music videos, the level of lighting is used more to fit the concept or narrative of the video and that is what we have chosen to do.

High Key Lighting, this will be used on the other hand in locations which are indoors, as brighter lights are used throughout these particular settings these will include Liverpool Street Station and the house.

The target audience of our music video can build a relationship with our artist through the lighting and colours selected as we have chosen levels of lighting that will clearly show the emotions through the body language and facial expressions in the video, this will help the audience connect and build a relationship with the artist and they will enjoy the video more.
The colours in the tints we will place over some shots in our music video will match the conventions of the phsycedelic rock genre, which is to use the different colours and patterns in the videos. By including this the narrative and concept parts of the video will be more engaging for the audince and the fans of the genre will be entertained by this and will enjoy it.