Planning Digipak - Miss Miller

Intro

      Digipaks are important for artists as they offer a different and more personal experience of the album for the fan of the artist, this an help the artist to gain a larger fan base. As opposed to the traditional jewel CD case that doesn't allow for much creativity or the artists personality to come across as it does from the digipak the artists can make that include personal messages, and photos that are not included on the jewel CD case. I will be creating a digipak for my artist and song that I am making the music video for, planning the digipak is important in the creation process as it allows for changes to be made in the planning which will improve the final product as the good and bad ideas will both be looked at to see if they help create an effective digipak.

Front cover will include some artwork with the clear name of the artist and the album name, this will attract the audience to llok at the digipak and buy it.

The CD will be simple with a picture spread across as the design with the album name and artist name.

The next side will be the lyrics side to the song we are making the music video for, this will help the fans memorise the lyrics to the song.

The next slide will include a picture of the artist, this will show the audience what the artist looks like.

One side will have the personal message from the artist to the fans, this will give them a feeling that the artist wrote the message to them personally gaining the artist fans.

The back cover will have the track list, this will be clear for people looking at the digipak in shops so they get an understanding of what the digipak contains.

Main

·         Explain why you have decided to use certain elements within your digipak, and how it has made your artist’s album appeal to your target audience, as well as promote your artist effectively, and how it differs from a jewel CD case.

   o   Colours 

        I have decided to use some use of bright colours within my digipak for example the CD and front cover    have some use of bright and colours as it is conventional for the phsycedelic rock genre to have some bright colours. Apart from these use of colours I have decided to keep the digipak simple with limited use of colurs on pages where there is dialogue, which is three pages. Also the picture I decided to include is in black and white, I felt that this would add a more unique element to the digipak.

     o   Conventions of genre – whether have conformed/subverted and why

      I feel that I have met some conventions of the genre with this digipak as it contains use of bright colours which will attract the target audience of 16-35 year olds as it makes the digipak seem mordern, and also recogniseable for the audience that like the genre as they will notice the digipak with the colurs on the front cover and be attracted to it and might be convinced to buy it. WIth the rest of the digipak I have subverted the general stereotypes as I chose to use basic colours which is in relation to the narrative of the music video and the lyrics of the song, which is about a breakup, which will make the digipak relate to the dark nature of the song and music video, this will make the digipak more effective for the audience as they will be able to relate the this and it will make the artist seem to be thoughtful and want the fans to enjoy the artists product. The digipak also conforms to genre conventions as it includes a picture of the artist, this will show that the artist is involved in the digipak and will make the digipak more personal to the fans which is important.

    o   Images used

kI chose to use an image of our artist in our music video that was taken during the filming of our music video so it will be relateable for the audience to the music video, the image is included to improve the relationship the audience and the artist as they can see his body language and his facial expressions which show that he is sad, this is related to the narrative of the music video. This will represent the artist as moody, this will help build the relationship between the fans and the artist again as they can see what he is feeling.

  o   Layout/design

      The layout of my digipak is standard for most digipaks. My digipak includes features such as a front cover, CD,  a note to fans, an image of the artist, lyrics for the song, and a list of the songs in the album. 

  o   Typography

        I have decided to use basic typography for my digipak as it makes it easy to read for the fans. The note to the fans is in the artists handwriting I have decided to include this as it shows that the artist has put in time to personally write to the fans, which will help to build the relationship between the fans and the artist.

  o   Language

        The language I have used in my digipak is standard again so it is easy to read and understand for the audience. The personal language I decided to use for the note to the fans will show the personality of the artist, this will build the relationship between the fans and the artists as they see what the artist is like and they will like the message to them.

  o   Think about connotations of all of the above

 The connotations that can be taken from this digipak is that the album is part of the phsycedelic rock genre as it has some use of the conventional colours, then also it has some personality and creativity behind it which is seen through the image included and the basic colours used throughout the rest of the album.

Conclusion

      I found this useful for the creation of my digipak when I will be using photshop as I can see what images that I would like to use in my digipak that I will take during the filming of the music video. The use of photoshop will benefit my digipak as I could use filters and effects that would make the digipak more conventional to the genre. I am more aware of the picture I need to take during my filming  process as I have seen that it is important for digipaks and would benefit my own if there was an image of the artist included.